Website Backlinks| Analysis
With all of the updates and constantly changing algorithms from Google, Bing and Yahoo!, it can be difficult to keep up with the best SEO practices. Website backlinks in particular have created a lot of confusion in the online community, with harsh penalties being doled out to websites that aren’t keeping up with the rules.
Unfortunately, these rules can be difficult to decipher, so here’s a plain-language look at what website backlinks are, what you need to know about them and the best way to build quality backlinks moving forward.
What are Backlinks?
The short and simple definition of a backlink is any link that a person can click on that will take them from somewhere else on the internet, straight to your site. For example, if someone likes your company and recommends you on their blog with a link back to your site, that’s a backlink. Similarly, if you post links to your website in other areas of the web, they too are backlinks. A backlink can simply be your website or it can be embedded in the text as an anchor link. Whatever the case may be, the ultimate litmus test for a backlink is “does it lead to your website?” If so, it’s a backlink. Unfortunately, that’s the only simple part of the equation—understanding what a website backlink is.
From here, it gets a little tricky (but I’ll try to simplify it for you!).
Website Backlinks|Why are SEO Backlinks Important?
Website backlinks are important because search engines such as Google, Bing and Yahoo! all use algorithms to rank websites on the result pages. That is to say, certain things you do matter more to a search engine when it comes time to suggest you to a person making a query. Seo backlinks carry a lot of “weight” in these algorithms meaning that they directly influence your ranking on a Search Engine Result Page (SERP) when a person is looking for you or someone/thing like you/your business. As you know, the higher you rank on the SERPs for relevant searches, the more qualified leads and traffic you have coming into your site, so it stands to reason that if backlinks help you rank higher, you want as many website backlinks as possible, right?
Well, not so fast, this is what tripped me up! Seo backlinks are all about quality over quantity. That’s because you only rank higher in a search engine’s mind if you have quality backlinks. That is to say, the more popular and highly rated a website is that posts a backlink to your site, the more positively it is going to affect your ranking. On the other hand, if you have poor or low quality backlinks, they can negatively affect your ranking.
You can think of it like this: if two groups of people are talking about you to someone who is inquiring about your services and one of the groups is well-respected while the other is a known pack of liars, Google only wants to hear from the well-respected group. To do this, search engines “weight” backlinks coming from websites by the site’s PageRank.
The higher the PageRank of the site that is creating the backlink, the better your site will look in the eyes of Google. The search engine will think, “Well, if so and so thinks highly of them to recommend them, they must be a high-quality site. We’ll recommend them as well!” But if you are getting tons of website backlinks from sites with a low PageRank, Google will say, “Hey, these guys get no respect from the good pages. We’re not going to respect them either.”
What’s the Best Way to Build Quality Website Backlinks?
So, what’s the best way to ensure that your website backlinks are all coming from quality sites? It used to be that you could do things like guest blog or ask for backlinks, but now, the best SEO practice is to focus on your own website and let the backlinks come naturally—tend to your own garden first, as the saying goes. By creating a quality site with insightful, helpful and original blogs, you will organically generate website backlinks.
These are also called “no ask website backlinks,” but whatever you want to call them (inbound links, inlinks, etc.), just know that quality begets quality. When your product or service is good and the material you are putting out there is good, the links flow naturally. Focus on answering the burning questions your customers have, not just ” how can I get backlinks for my website”. Provide insight into the industry and become an authority in your niche. Put your opinion out there or provide your own take on situations and hot topics. When you do this, people will not only want to share your content, they will want to link to it because they want to be linked to you.
For a more in-depth look how to get quality website backlinks and to get access to a successful link building strategy that I’m using right now, CLICK HERE
website backlinks end
The Network Marketing Tools Scam Of The 1980’s
Back in the early 80’s when network marketing was really coming into its own, there was this big controversy over what they called the network marketing tools scandal. Basically, successful distributors were creating these huge down lines and began monopolizing on that by selling books, cd’s, tapes, memberships etc., to people on their existing teams as well as new people that signed up.
At one point, I think that some of these rouge mega- teams within their perspective MLM companies (a lot of this was happening without the knowledge of their MLM companies) started “requiring” people to purchase these tools for the development of their businesses.
This of course, made the people at the top of these mega-teams an enormous about of money but the fallout of this was that people in their down line were not able to duplicate their up lines success because they didn’t have access to these network marketing “tools” and they were spending quite a bit of money trying to keep up with the monthly fees associated with having these tools on top of their regular monthly auto shop.
As a result, network marketing companies were surrounded by a level of mistrust as people began to believe that you couldn’t make money in the actual MLM Company unless you could sell these tools, which back then, your average distributor had absolutely no way of creating these kinds of multiple streams of income type products. Consequently, lawsuits were filed as it was argued that the network marketing tool business was considered illegal and unethical because the majority of these high-level distributors were actually making the majority of their money from the sales of these tools and not the products themselves.
The MLM industry today has since been regulated and distributors cannot require people to buy these business building tools. Now the problem was not in the fact that the MLM platform didn’t actually work to make people in the industry wealthy, because these people did build enormous organizations and they continue to make residual income ‘til this day.
So the system works.
The problem wasn’t even that they were selling other streams of income like books, CD’S etc., to their teams. The real problem was in the fact that they were requiring people to purchase them!
Network Marketing Tools Today…
Now days, with the creation of the world wide web, and “instant access” technology, your average network marketer has access to a slue of products and services that can be offered to their customers and can be used to build multiple streams of income. We also understand that the top producers in the MLM industry are that much more successful because of, not only their MLM company and products, but because they can offer other resources to their market and profit from them.
What was shunned in the past is now the norm for today’s network marketer who wants to be financially successful- minus the forced prerequisite factor of course! =)
#1 Mistake of New Network Marketers.
The newbie network marketers fail to take advantage of marketing their own “tools” apart from their MLM business.
- One reason is that they didn’t even know they could….
- They don’t know how to find the right product tools..
- They have no idea how to market it.
See, the hard fact is that 97% of the people you expose your MLM business to will say NO to your business. What you must have in place is a way to create income even if your prospect says “no thanks”.
This is where your network marketing tools comes in.
If you can create a way to provide something of value to the prospect that is not interested in your opportunity, i.e. e-books, CD’s, free training etc., you would not only still be able to make money, but if you do it right, that prospect will be more likely to join you when the timing is right for them because now you have given them something of value that they can benefit from.
They now KNOW, LIKE and TRUST you…
The 4 Profit Centers Of The Top Online Network Marketers:
The 4 profit centers (tools) you need to have in place to have a truly profitable business.
The purpose of having “profit centers” is to increase cash flow to your business. These are revenue streams that every top earner in the industry have in place in their MLM/home businesses right now, and you should too, due to the fact that it can be a lot easier to sell a product to someone than a business opportunity, and even easier to sell a biz op to an existing customer.
The following are 4 pure profit (you keep 100% of the profit) centers that you should have in place.
- Products that provide value to your niche. o All top earners sell their own stuff o Affiliate products
- Pays you ongoing or residual income even if someone drops out
- Membership sites
- It’s easier to sell a continuity product than your biz opp.
- Ongoing coaching programs Monthly webinars
High Ticket Revenue
- Believe it or not, high ticket items ($1,000 and up) sell very well o It’s easier to sell high ticket items to a current customer than a new one
Your Network Marketing Business Opportunity And Products
- Lastly, your business opportunity that you can offer in order to build residual income and generational wealth. No top earner just focuses on their biz opp…They have valuable network marketing tools and products that they market that puts them in a leadership position which by default, attracts more people to them, that in turn results in more sign ups to their business opportunity. Seriously, this is the formula for success!
They had the right idea back in the early 80’s, they just took to the extreme and didn’t teach others how they could do the same.
Network Marketing Toos-The Big Problem
Unfortunately, obtaining products and services like these is not an easy task, especially for the new MLM’re. Not only do you have to own the products but you must be able to position them in away that will attract your target market, as well as find the time to implement all of this. So where does someone just starting out in their Direct Sales business find products and services that will provide 100% profits like these, that are easy to set up, and doesn’t cost an arm and a leg.
The answer is easier than you think!
CLICK HERE to find out how you can have access to the most sought after network marketing tools out there called the 4 profit centers and stop leaving money on the table.
In this video I will share my personal experience with the PMD personal microderm machine. User beware. This is a very strong and effective microdermabrasion tool. Be sure to read the instructions and don’t use if you have acne prone or sensitive skin.
The benefits of microdermabrasion as stated on the getpmd website:
“The treatment smoothes away dull and rough skin texture, and it softens the appearance of fine lines, wrinkles, and blemishes. The treatment also improves the skin’s tone by fading the appearance of brown spots, and skin blemishes. In addition, microdermabrasion, which combines the power of a vacuum suction with exfoliation, reduces the formation of blemishes. The vacuum achieves this by clearing out clogged pores and releasing trapped dirt and oil. This leaves skin more clear, vibrant, and beautiful.
The benefits of microdermabrasion cause skin to become rejuvenated, while stimulating the skin and facilitating cell renewal.”
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