Technology rewards those who keep up with it – just ask any IT graduate or small business owner who has leveraged technology. Video marketing is something that is only getting bigger. I mean think about it, people are naturally inclined to do the easiest thing, hence the successful launch of newspapers, radio, television, then the internet. The least we have to do to get information or entertainment, the more we like it. This is why if you aren’t using video marketing, you are missing out on a huge sector of your niche.
Video Marketing is Simple and Highly Effective
Television commercials are incredibly effective because they drill it into our heads with the flashing lights, the sales messages, the beautiful actors and catchy jingles. They require absolutely no effort to watch, right? Well, it’s the same with video marketing online. I challenge you right now to take a look at the top selling products on Clickbank, most of these are packaged with video marketing sales letters. The traditional sales letter has gone from all but a few sites selling information products. Of course sales copy still works, however, video marketing is just another notch you can add to your sales belt.
With tools such as Camtasia, or Screen Flow if you are on a MAC, you can easily create a video using just your computer and any program you want. You can create voiceovers and demonstrate your product without ever having to appear in front of the camera. If you run a service organization you can easily highlight the benefits as a voiceover and run a PowerPoint to back up your voice. This is something that is seriously so easy and is so effective you’d be crazy not to try it! Most people have fast enough internet connections, and even third world countries have WiFi at every other cafe, so that is no excuse for not doing it.
Uploading your video marketing project to YouTube, Vimeo or other online video content networks is child’s play and really is super easy. Not to mention, if have a website or blog, you can add that same video to a relevant post. It is as simple as embedding the image on your site with a line or two of code that anybody can easily access through Google. If you have a WordPress or Blogger blog, it is even easier and you can even install a plugin to do all of the work for you.
If you have been avoiding video marketing because you think it is too hard, you have to stop what you are doing right now and consider this. Video marketing has taken off in a huge way and if YOU aren’t doing it – believe me, your competitors are and they are taking your customers.
Video Marketing Converts Incredibly Well
In sales letters, you can emphasis with italics, bold, H1 tags, colors and font families and even capital letters – but nothing expresses your convictions more than talking to a real human being. It would be hard for those cute little Girl Scouts to sell you on those delicious cookies through a sales letter – but when they knock on your door and they are so innocent and excited, you almost feel like you are committing a cardinal sin if you don’t buy their whole backpack full of cookies.
The same effect is given through video marketing. If you are able to really emphasize things, explain and gesture with your hands, use body language and facial expressions, you can really convey the information in a lot more effective way than through copy.
Video Marketing is Fast to Create
When you decide to produce a piece of video marketing content, there can be a few things that will help you, but they aren’t necessary if you are on a budget. You can get some good quality lights and a webcam all for under $100 on Amazon. However the true genius of video marketing is that it is just so fast to produce. Typing is incredibly slow even for people who have a fast WPM speed. The spoken word is a lot faster and comes more fluently to most of us – especially if we are passionate about our product.
When you sit down to create a video, you can make a couple of notes you want to speak about, hit record and just go for it. If you screw up, you can either edit it out or just keep going. Most professional sales experts will recommend that you keep going if the muck up isn’t major as people like to see a human side to a business.
To promote your service or product, a few minutes is more than enough to give people the idea and get them to enter their details or send them to an offer. A 3-4 minute video doesn’t take long to create and you will be amazed at how much of the video marketing message you can fit into amount of that time. Remember those school speeches you had to do for 2 minutes that you would practice at home, and then when you performed them in front of the class, it felt like you were finished at 30 seconds? That can be what video marketing feels like! You get so much information conveyed in a short amount of time.
As a business owner, you are always looking for ways to maximize your time and video marketing is something that does that perfectly. Imagine that your video is individually speaking to each potential customer, because that is really how it is.
So Why Not Use Video Marketing?
Video marketing is something that every online business owner should be undertaking – when all of the big companies start coming onboard with a concept, the smaller businesses should follow suit to keep up. Most people already have everything they need to start producing video marketing projects right away, it is just a matter of hitting the record button!
Happy video marketing!
Knowing how to increase your YouTube subscribers is the secret to getting more views, therefore more money. If you can increase your subscribers, you will start to get the domino effect, which is where people see your channel has a lot of subscribers, so they sign up just because of that. If you have no subscribers, people will assume your channel is not very interesting since nobody is liking it – let’s change that right now.
The Fastest Way To Increase Your YouTube Subscribers
OK so, no one really wants to bother with strategies that require a whole lot of money or time, so here are some simple strategies you can implement immediately to increase your YouTube subscriber list exponentially. Just remember that if your videos are lacking- nothing will get you more subscribers, unless they are super funny!
1. Interact With Your Audience.
If you want to increase your YouTube subscribers, you have to be real. Sure, Rihanna has millions of views on her videos and she doesn’t interact… Or does she? You listen to her music while you are in the shower – that counts as interacting. Seriously though, if you aren’t providing music or some other form of passive entertainment, you need to interact with your audience. If you want to increase your YouTube subscribers on your channel and you do product reviews, information videos or tutorials, you need to help people through the comments, have a Facebook account set up and other ways to allow people to get in touch with you. This might seem like a lot of work at the start but it will pay off and you will begin to increase your YouTube subscribers.
2. Use Social Media.
Using social media to increase your YouTube subscribers doesn’t mean that you sit on Facebook all day and chat to your friends. It means things like submitting your videos to StumbleUpon, Digg, Reddit and Delicious. These places will bring real traffic to your site, but you need to take the time to give them the right keywords, put them in the right section and actually create accounts to start off with. Once you have the accounts set up it is easy to bookmark each video and increase your YouTube subscribers.
3. Annotate Your Videos.
When somebody is watching a video, they can easily forget to subscribe even though they may love your stuff. Increase your YouTube subscribers add a call to action or CPA by annotating your videos and remind them to subscribe, comment or otherwise persuade them to join up. Also remember that annotations can be incredibly annoying and a lot of people close them, so a good strategy can be to have it pop up near the end, or just briefly pop up for a few seconds throughout the video. If it runs through the whole video your comment section will be full of people hating you!
4. Target Your Videos Properly.
Write a great headline that people will actually want to search for. Chances are 1 in a million that you will produce something that just “goes viral”, so you have to work hard to find out what words people will type into YouTubeor Google to find your video. If you are writing a video about how to plumb up a toilet, you could title your video “How To Plumb Up A Toilet – By A Registered Plumber”. Your headline is the first thing people will see, as well as the image you place beside it. You want to make sure that your headline and image (post thumbnail) say exactly what the video will be about, and you definitely want an image that is HD. This is the simplest way to increase your YouTube subscribers but often overlooked.
5. Hijack Other Video Traffic.
It is your duty to jump onto competitors videos and hijack their thread! Well, not quite so brutally as that, however if you found a video that said “How To Rip Out An Old Toilet”, you could add a comment to the thread that hints to your video-note that you’re taking a chance with this one; it could be well received by the community or you could get booted off. If done correctly though, this could be a very fast way to increase your YouTube subscribers and can help out other viewers at the same time.
6. Ask Questions.
Ask questions at the end of your video and get your viewers interested and curious. Encourage them to comment. This is a great way to increase your YouTube subscribers without any extra time spent after creating the video. Trying to get subscribers without communicating with them is like trying to get a loan without going to bank and asking for one. You could ask users what struggles they are having in the niche you are targeting, what subjects they would like to see you tackle and what questions they have.
7. Post Video Responses To Other Videos.
Using our example before about plumbing, if you see a video about how to install a toilet in a brand new house, you could do a video about fixing broken toilets. Try to think about the most common problems that people will have with toilets (or other niche) by talking to real people. Go on some forums in your niche and see what people are struggling with, this is the real way to increase your YouTube subscribers. If you can hone in on their needs, this is what they will type into the search engines and your video will come out on top if it is the best and most targeted.
Increasing YouTube Subscribers Is Easy When You Know How To Do It
Learning how to increase your YouTube subscribers is like learning anything else – commit to learning and then implement. There are no doubt plenty of ways to increase your YouTube subscribers, but some ways will work better for different niches. Depending on the niche you are attempting to target, you may have to try a combination of several things, however don’t try to do too many strategies all at once.
Take the time to think about what skills you have and where your time is best spent. If you are a slow typer, it may be better to hire somebody else to post comments on other threads of competitors. One thing to always remember when trying to increase your YouTube subscribers is that if your videos are great, people will tell their friends about them and you will increase your YouTube subscribers with very little effort.
This is the ideal situation for you. Some things to remember are to always record in HD, keyword and title your videos appropriately, be a bit of a character, be an expert (or learn just alittle more than the average journeyman) and try to make people enjoy watching the video. If you can do this you will increase your YouTube subscribers a lot faster than your competitors with poor videos.
Make it easy on yourself. Get the YouTube traffic blueprint and start RANKING and Increase Your YouTube Subscribers now!
If you’re looking to get your first online marketing efforts going, there is no time like the present to get started. With so much business generating from online and mobile searches, if you don’t have an online marketing strategy in place, you’re already behind the curve. In this article, I’m going to go over the six essential online marketing steps that you need to take in order to get your campaign and marketing efforts up and running quickly and easily.
Six Vital Online Marketing Steps for Internet Marketing Success
Regardless of your product, service or overall intended outcome, these six steps to online marketing success will help you bring your goals to fruition, from inception to the market, helping you increase your bottom line by bolstering your online sales.
Defining a Keyword Strategy.
In the simplest explanation of how online marketing works, people use keywords to find your site which increases your sales. Of course, it’s much more complicated than that, but that does give you a sense of just how important your keyword strategy is. Keywords are the words that people type into search engines to find what they are looking for. If you’re a dog grooming company in Boise, some of your keywords will be “Boise” and “dog grooming”. But because you’re probably not the only groomer in Boise, you’re going to have competition out there for those keywords. That’s where your keyword strategy comes into play. The goal here is to find keywords that have a high search volume but low competition. This means that people are searching for these keywords, but your competition hasn’t optimized their sites for those words. By using keyword tools such as Google Keyword Planner from Adwords or Wordstream’s keyword tool (both free), you can research and plan your keyword strategy effectively.
Optimizing your Website to Increase your Online Marketing Presence.
Once you have your keywords, it’s time to use them in order to optimize your website. Optimizing simply means creating a website that is more easily found by search engines. To do this, you’ll need to sprinkle your keywords throughout the content on your page, including video titles, tag lines, your URL, alternative text, in your subtitles, etc. Basically, you want the keywords to show up so that when a query is entered, when a search engine crawls your site and indexes your pages, it will understand that your site is relevant to those keywords, and in turn, your potential customers. The search engine will then direct traffic to your site, thus increasing the chances that you make a sale, which is the goal of online marketing.
Creating a Blog and Content Marketing.
Part of the content on your site that can be keyword optimized will be your blogs. Blogs are a form of content marketing, or content that has the specific goal of driving sales. In fact, all content on your site should be driving sales as per online marketing 101, but it should also present some value to your viewers. This will keep them interested as well as attach value to your product, service or good. Plus, blogs have a few additional benefits such as creating fresh content (which helps you rank higher and stay relevant in the eyes of search engines and customers) and having the ability to go viral. An item that goes viral (most likely through social media, but sometimes email and other mediums), will increase the reach of your brand and message.
Promoting your Content through Social Media.
Social media is a huge and free online marketing platform that is a must-have for anybody looking to increase their online sales. If you aren’t on social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest already, you need to be by the end of the day. Social media allows you to connect and interact with fans and clients, tailoring and delivering your branded message for free while creating more in-roads to your website and keeping you fresh in the minds of your customers—and that’s just the tip of the iceberg. The bottom line is that social media is the most popular online marketing tool nowadays.
Turning Leads into Conversions.
Once you have leads coming into your site, you want to have a sales funnel structure that constantly pulls customers further towards making a purchase/signing up/downloading/etc. This is vital to the success of your online marketing efforts. To do this, your website should provide an easy-to-use customer experience that doesn’t distract them from the final goal (the conversion). The customer should receive increasing value at each step of the way, further pulling them into the sales funnel. The site should also make it clear what the customer should do through the use of clear and concise calls to action.
Analyzing and Refining Your Strategies.
Finally, you need to constantly monitor, analyze and refine your online marketing strategies. You can do this through a number of free sites such as Google Analytics and Google Webmaster. Monitoring how successful your site is by analyzing your keyword strategy’s effectiveness and metrics such as your bounce rate will allow you to change and refine your online marketing strategies as you go, with the ultimate goal of optimizing your traffic and conversions in mind. You want your message to get more and more targeted to reach the exact customer base that you need to in order to maximize sales, the overall goal of all online marketing.
Furthering your Online Marketing Efforts for More Success
After you’ve implemented these six online marketing steps, most of your groundwork for online marketing success will be laid. Of course, it’s important that you understand online marketing is an ongoing effort—there is no passive action that can lead to true internet marketing success. You have to constantly analyze and refine your marketing campaign strategies, as well as provide fresh content if you want to stay relevant in your niche. And while there are both simple and complicated ways to do these things, the bottom line is that they need to get done. Which path you take depends on your online marketing goals and the time and energy you wish to spend.
Of course, you can always outsource these jobs, but regardless of whether you want others to do them for you or you want to handle everything yourself to cut down on expenses, there are some key points for moving forward with your online marketing efforts that you need to understand.
Click HERE to find out more about what it takes to keep a successful online marketing campaign going in this day and age. And how you can tap into a system that will make online marketing super easy!!
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Making Money On YouTube
YouTube is blowing up!… Well, it already has blown up – everybody everywhere knows about it and it is the only serious contender in the war for the biggest video database in the world. We have all used it to watch “People Are Awesome” compilations and our favorite songs slowed down 800%, but how is anybody making money on YouTube? Is anybody actually making money on YouTube or is it just being sucked back into their corporate coffers?
How Ordinary People Are Making Money on YouTube By The Buckets! 😉
The truth is that hundreds of thousands (possibly millions) of people are making money on YouTube, it is not really any huge secret. Although there are a lot of ways to do it, a few of them are illegal and YouTube cracks a pretty fierce whip that nobody wants to be lashed with- so stay clear of the “black hat”. To start making money on YouTube you have got to stay legal or else you may end up getting sued by Sony or something, which would seriously deflate any industrious entrepreneur’s wallet. Obviously the first step to start making money on YouTube is to get an account – I won’t bore you with the simplicity of that. Below are some of the most profitable ways to begin making money on YouTube.
1. Product Reviews. Okay, so you have self esteem issues and don’t think you are pretty enough for the camera? No problem, just don’t film your face. You can use PowerPoint and Camtasia to produce videos without even saying anything- I don’t really like those though. Anyway, some of the best product reviews on YouTube are created by people who have a hobby that they love and will review products in that category. If you are a massive acoustic guitar fan, start by reviewing the guitar you own, and do a really good job of it. This is one of the best ways to start making money on YouTube. Describe exactly how it plays, where you got it, what price you paid, what you don’t like, what it could have better, what it came with for free, shipping costs… Be extremely thorough but without babbling – keep it high quality.
Once you have made this review, give it a killer title that you think somebody would actually type in if they wanted to find your video such as “ Walden CD550CE Acoustic Guitar Review HD”. Don’t write something of center like, “acoustic gat review”. Then you can write a keyword filled description and encourage people to comment below. In your description you can insert a link to Amazon or other retailers with your affiliate link so you will receive a commission if somebody purchases that guitar. Remember to be honest – you never know, you might get lucky- the Walden team might start asking you to try out free guitars – It’s happened before. Making money on YouTube is simple with this approach, not necessarily easy, but it is a simple method to follow.
2. Provide Non-related Viral Content. So you caught a plane crash live? Well, that is truly sad, but so is the world, and that video will get a ton of clicks within the first day. If you have something which you think might go viral like the poor Ginger Soul guy or Charlie the finger biter,(seriously, you’d be amazed at the stuff that goes viral) upload it and put some ads on it. You can do this under the Monetization setting and is incredibly simple, just be aware that you have to be approved first (which is a very simple procedure). You can run ads before your videos and also banners that stay up during the video (which I am sure you have all endured), and there is no doubt that they create income. The idea here is to get a lot of views. There are thousands of videos like this that are making money on YouTube for their owners.
3. Pure Information (With More For A Price). If you know a bit about a subject but don’t want to do product reviews or there aren’t many products you can get your hands on, doing info videos is a great way to start Making Money On YouTube Videos. Take building websites as an example. If you can build a website from scratch, that is an incredibly valuable skill and people want to know how to do that. Start off with some markets that you find might be underserved by having a look around. Are there good tutorials on how to do HTML? How about using FileZilla? What about using CSS to make gradient backgrounds? Really hone in on something specific and be sure to use HD. Start making money on YouTube today just by sharing things you already know with the world. Once you have some videos up there, put some affiliate links into your description to a product that you believe will be a great help to the viewers and start making money on YouTube like you want! The comments section is very powerful, so make sure you are providing relevant links that will truly help the viewer or you will get called out on it. Everyone has skills that others would love to learn – do you bake a killer banana chocolate cake? Can you kick the ceiling fan in the lounge? Can you play the tune to FunkyTown on glasses of water filled to different levels? Be creative and have fun with it.
How Should I Approach My Videos To Start Making Money on YouTube?
People on YouTube love creativity and something different. Instead of trying to just replicate what’s out there and put on a normal show, do things a bit differently. Dress up or shoot your videos somewhere different. If you have specific skills and a webcam, you will start making money on YouTube. It just takes a bit of creativity and a bit of work – but seriously, how much work is it to make a 5 minute video? People also dig videos that are human, don’t edit out small mistakes, and don’t try to be a 100% business like scholar (unless you are teaching how to be a business like scholar…lol ). Any of these ideas are achievable and doesn’t require a lot of effort. If you are on a budget and don’t have a webcam, $20 will get you one and most computers have a built in microphone.
On the other hand, if you have some funds to spare I would suggest getting the Logitech HD Pro Webcam C920. It has great quality and runs about 80 bucks. If you are on a newer computer or Mac, you will already have everything you need right in front of you to get started. The only thing that you need to remember is to provide quality. Whether it is to make people laugh, to think, to cry or to scream in terror, you need to provide them with something they will get some sort of value out of. People love TV characters because they are characters – be one!
Making money on YouTube is a reality but there are definite strategies that you need to implement in order to get your videos seen by the masses. Don’t rely on trial and error; Click here to get the training you need so you can start making money on YouTube today.
Looking to find out more about the MLM company, Send Out Cards? You’re not alone. I’ve noticed quite a few inquires about the company which made me a bit curious myself so I did some investigating. The following are some of the key points you can use to help you make an education decision on whether or not Send Out Cards is right for you or if it is a complete waste of your time. Also, make sure to read my article on the 4 most utilized compensations plans for MLM companies if your not already familiar with them.
Send Out Cards- History
In 2004, Kody Bateman started Send Out Cards, a MLM home-based business opportunity based in Salt Lake City, Utah. The company was started on a tragic note, as Kody left Utah for a marketing job in NYC, he missed a chance to say goodbye to his brother, who was tragically killed in an auto accident before Bateman had the chance to see him again. Promising to never miss another “prompting” to say goodbye, happy birthday or even just hello, Bateman started Send Out Cards.
What Does Send Out Cards Do?
They send out cards, of course. The aptly named company offers thousands of greeting cards for every situation imaginable, allowing you to pick and choose between them and then have them sent out to your family, friends, business colleagues, etc. The professionally designed cards are completely customizable, allowing you to add your personal stamp. It only takes one click of the mouse to get started (they even offer a free trial), and you can drag the design templates around, add a personal message and then have the company ship it off for you—all without ever leaving your house.
Why does Send Out Cards Sell?
People really seemed to latch onto the idea, especially with the time and convenience factors. The Postal Service is a dying cash cow, with the personal handwritten letter giving way to email. It was only a matter of time before the greeting card industry fell at the hands of the Internet. Send Out Cards is that replacement.
On a much larger scale, businesses use Send Out Cards to send invites to conferences and thank you letters to investors. Real estate agents are a huge market for Send Out Cards, as are auto sales representatives and financial service reps. Wedding planners can mass send invitations, rather than having to take the time to write out, lick envelopes and stamps and then physically mail the cards at the post office. Send Out Card eliminates all the hassle, allowing you to “mass message” your cards in a matter of minutes.
How Does Send Out Cards Work?
In order to get signed up with Send Out Cards, you’ll pay anywhere between $9.80 for pay- as- you- go services all the way up to $395 for the Marketing Distributor’s Package where you earn commissions and bonuses as a MLM representative. By choosing this distribution package, you’re setting yourself up for the possibility to make a lot of money through their unilevel MLM compensation plan.
With Send Out Cards Marketing Distributor’s Package,you get:
- Digital Distributor Kit
- Digital Certified Training Kit
- Certified Training Program Eligibility
- Basic Training Course
- Online Business Office
- Retail and Business Website
- Gratitude Challenge Website
- 100 Bonus Points (points used to buy cards and send them)
- Unlimited Picture Storage
This system will allow you to make money in a number of ways, all depending on how much time and effort you want to put into it.
How Do I Make Money with Send Out Cards?
Send Out Cards is a unilevel compensation plan for MLM meaning that everyone you bring into the fold is directly on your frontline. This makes it simple for you to not only sell the program, but to recruit other representatives, thus increasing your commissions and residual income. There are two major ways to earn your weekly bonuses and residual commissions from Send Out Cards, but many ways to go about those two. Here are some of the many avenues you can make money by joining up with Send Out Cards as a multi-level marketer:
- Retail Commissions from Sales. Based on your monthly sales to customers, this commission check will increase with your monthly sales volume.
- Customer Acquisition Bonus. Also called the CAB, this is a daily pay that is based on your ability to sign up new customers to the program.
- Leadership Bonus. This is a weekly pay that is given only to the distributors that are advancing up in the ranks while demonstrating they have a keen sense of how to grow their business. The more ranks you advance, the higher these leadership bonuses get. Good markers of success for these bonuses are helping people sell more products, selling more products yourself, recruiting more prospects and training customers and distributors.
- Downline Commissions. Send Out Cards’ unilevel compensation plan pays down on 7 levels of your downline based on sales volume. This gives you a deep reach into the commission of your recruits, earning you higher income with higher organizational sales volume.
- Leadership Volume Commission. This monthly payment is based on the sales volume of your entire downline. When your sales are up, it reflects on you as a leaders and as such, your pay should reflect on that as well. This leadership bonus can pay to unlimited levels, all depending on your organizational coding.
- Certified Trainer Bonus. This is a weekly payment that is based on your training of others in the system of Send Out Cards, including the opportunities they provide for MLM’ers. This also includes training others to be competent to train other people as well.
The Bottom Line on Send Out Cards
When it’s all said and done, Send Out Cards is a pretty great company but an even better MLM compensation opportunity for savvy marketers. With the postal service becoming more and more obsolete, services such as this one afford a glimpse into the future of communications. As you may know, there’s always tons of money in communications thanks to our innate need as human beings to be in constant contact with one another.
For anyone getting in on MLM, this is a great place to start because the unilevel compensation plan is so simple. It’s the perfect type of plan for those who want to supplement their income part-time, or use this as one phase of a multi-level marketing portfolio or residual income plan.
Having said all of that, the real bottom line is this; regardless of what MLM opportunity you are attracted to you must develop your ability to find leads for your business apart from your family and friends. Not always an easy task, but certainly not impossible. For more information on how to Generate Leads on auto pilot for your new Send Out Cards business, CLICK HERE right now.
***Editors Note: When I wrote this article I was not affiliated with Sendoutcards because I was already in another company. Since then, I was reintroduced by a friend to the company and was able to test drive the product. I fell in love with it and immediately signed up. I had been looking for something unique and that I could be passionate about for a long time and I found it with Send Out Cards.
Test it yourself HERE, I’m confident you will see all the ways this will boost your sales and your relationships!