Social Media Marketing Strategies that Work for You
Your business is probably already on Facebook, Twitter, Instagram, LinkedIn and all of the other platforms you need to be in order to reach out to your customers. But even so, it doesn’t feel like you’re gaining the proper traction or posting the proper media to inspire the engagement that you know you need to get. In short, your social media marketing strategies aren’t fine tuned and some might even say, non-existent.
Finding the Best Social Media Marketing Strategies for Your Niche
One of the main problems with many company’s social media marketing strategies is that they are applying the same methods as a universal solutions program for their social media team. This means that essentially, they are taking social media marketing strategies that they’ve heard about and using them “as is” instead of tailoring them to their specific niche or industry.
For example, social media marketing strategies for restaurants are going to be very different than social media marketing strategies for Fortune 500 companies. Of course, when we put it like that, it seems very obvious—unfortunately, the constant failings of social media lets us know that it’s not. The problem arises because not only are the outcomes and goals of each industry very different, the means to the end have to be as well.
Why Using Social Media Marketing Strategies for Your Industry is Important
For instance, in our example above, a restaurant’s social media marketing strategies should be to entice viewers to come in and eat. This means that taking pictures of different dishes and posting them up on Facebook, Twitter and Instagram is a good ploy. That creates salivation for the food and people are likely to Like, Share, Re-Tweet, etc. the picture. That keeps the restaurant fresh in the customer’s mind and next time they are looking for a place to eat, they’ll remember how good the food looked and make reservations.
On the other hand, a Fortune 500 company isn’t going to get much interaction off of photo media. Sure, Bob in accounting might be interesting to talk to, but a picture of him analyzing graphs on his laptop in the break room isn’t likely to inspire the right kind of interaction. That’s because the goals of a Fortune 500 company on social media are likely to bring in more clients, keep current clients engaged and recruit top talent for the firm. The best way to do this would be to employ social media marketing strategies that establish the company as an industry leader. For example, sharing blog posts and articles that contain relevant and useful information is a great way to market yourself as on the forefront of the industry.
How to Tailor Your Social Media Marketing Strategies
Of course, with so many industries and niches out there, it would nearly impossible to go through each one, showing you how to tailor your social media marketing strategies for your exact niche. Instead, it would be more time-efficient to go through how different goals affect your social media marketing strategies. Simply think about what you’re trying to achieve via your social media marketing strategies and then match it up with some of the following suggestions. Keep in mind that interaction is the ultimate short term goal for social media, so whatever gets you to that point—no matter how strange or unconventional it may be—will be best for your company.
- Expand your Customer Base. If you’re looking to expand your customer base through social media marketing strategies, you’re going to want to post content that is highly sharable and branded. This means that the more viral potential your posts have and the easier it is for those posts to be traced back to you, the better it is for business. A great way to do this is to post links to your blog on your website, provided of course the blogs are high-value in terms of information and content. This allows people to share the link to your website, meaning the more viral it gets, the more leads will be coming into your site. Be sure there is a strong CTA at the end of the blog leading to your contact or sales pages. If your social media marketing strategies in the past have shown to be effective when media images and video are shared, make sure the pictures are watermarked with your brand.
- Strengthening Your Current Client List. Another great benefit of social media marketing strategies is that you can strengthen your current clients’ loyalty. We all know that it cost more to bring in a new client than to retain a current one, so this is a big chunk of social media marketing strategies right here. The key is that you want to constantly provide value to your clients. This means that if you’re in an industry where new information is constantly coming out, you should be the ones providing your social media fans with that info first. Ask yourself this: what am I giving my social media followers in terms of value? If you can’t list at least five things, you need to start doing a better job right away. Alert your fans to events that pertain to their interests, share articles, posts, recipes, etc. Give opinions and loose advice but stay away from risk—the bottom line here is that you want your customers to remember why they need you in their lives every single day.
Using Your Social Media Marketing Strategies Wisely
When it’s all said and done, when it comes to social media marketing strategies, whatever works for you is the best rules to follow. Social media is still a fairly young marketing game (compared to television, radio, print, etc.), so nothing is written in stone. Even the so-called social media experts are still fine-tuning their social media marketing strategies, so you can expect things to change on an almost consistent basis over the next decade or so.
Until that time comes when social media marketing strategies become a science, the best you can do is keep your ear to the ground and stay afloat with all of the latest information, techniques and trends.
In my previous article, “How the Law of Attraction Really Works,” we saw that though we’ve all heard about the law of attraction, most of us never really had a clear grasp of how it operates, and as a result, many of us came to the conclusion that it doesn’t actually work at all. One of the main reasons for this is that the law of attraction will never work the way you want it to unless you also put the law of Deliberate Creation into place at the same time.
These two laws works hand-in-hand. While the law of attraction simply states that like attracts like and is always active whether you are conscious of it or not, the law of deliberate creation states that when we give thought on purpose to what we want with emotion, we attract more quickly. That which we think about, we get.
The law of attraction will give you more of what you are thinking about no matter if it’s good or bad. You can end up attracting negative things to yourself by default because it is easy to think about and feel what you lack. For example, if you want more money but you always think about how you don’t have enough, you will only attract more lack or more of not having enough money, why? Because where your attention goes, your energy flows, and your energy focused on something makes that thing grow. By adding the law of deliberate creation into the mix, however, you get to choose what you attract into your life. It’s like pointing a magnet towards you greatest desires.
This law also helps you take the actions that will support your goals, because by deliberately setting your thoughts upon what you want, and letting your feelings, whether good or bad, be your guidance system, you will be led to take the perfect action steps that will manifest what you desire to create.
Understand that how you feel at any given moment is like your alarm system that lets you know if you are walking towards what you want or away from it. In other words, It’s very important that you practice the art of feeling good because that will be your point of attraction. If the actions you take are made from a place of joy, you will therefore attract more joy to you and that thing you desire will come to you faster. If you operate from a place of lack or fear, the opposite is true.
Action without joy cannot lead to happy endings, so if you find yourself trying really hard and getting really frustrated trying to make something happen in your life, it is time to take a step back and start attracting and creating deliberately. Remember, YOU are the creator of your reality all day- everyday!
What is MLM attraction marketing? It’s simply Network Marketers using the Attraction Marketing business model to get leads for their business. Before then, MLMers followed a pretty predictable blueprint, with distributors all trying to chase people down to purchase their products or join the biz op they were promoting. Because they were all competing to attract the attention of mainly their friends and family, things got really depressing to say the least, and very few marketers actually made any money.
Enter MLM Attraction Marketing
MLM attraction marketing is a increasingly popular concept that has turned everything on its head. No longer is it about chasing every innocent by standard with air in their lungs to buy your products and pushing your company website. Now it is all about branding yourself as the leader in your industry and magnetically drawing others in to find out who you are, and not to your company or site. In other words, YOU are the brand not your company and not your product, but yourself.
The power of persuasion
So how can you start persuading people to want to know what you and your brand is all about? You can start by determining the characteristics that attract you to others. We as human beings want to feel important and appreciated; we are invariably drawn to people who show a real interest in us and who show us that they actually care about our concerns and our problems.
Help me help myself!
In order for mlm attraction marketing to be effective and allow you the ability to attract more people to you, you would need to have something to offer that can help to increase their quality of life. You must become a problem solver. You must show a real interest in the problems and issues of others as well as the ability to help give significant and valuable solutions to these concerns. You build your own brand by building relationships, and solving the trepidations and issues of the men and women that you have built these relationships with.
If you’re building your business off-line, as many network marketers still do, the same principles apply but you are usually limited as to how many new relationships you can form and maintain for the simple fact that there’s only one of you and certainly not enough time in the day. Not to mention, your warm market can dry up pretty quick!
Help for the weary marketer
The internet is the saving grace for the mlm attraction marketer, because of it, there are no such boundaries since you can establish and maintain relationships with hundreds, even thousands of people around the world using state of the art communication technologies.
An advertising strategy used by big businesses for many years; email auto responders can promote you and your product or service day in and day out and is now affordable and readily available to the average mlm marketer. With this tool, you can continually communicate with your prospect to cultivate your relationships.
By offering a free online boot camp, e-book or some other value-based content in exchange for their contact information, you can begin to develop trust and customer loyalty over a period of time. Always provide exceptional value and, over the passage of time, your new contacts will come to grasp, like and trust you as the leader they are trying to find and may ultimately join your primary business and/ or become customers for life.
Finding high quality content to offer to your customers
There are a few Attraction Marketing systems available that can help you provide valuable content as well as attract an endless stream of leads. The one I use and love is called My Lead System Pro Mastery. The reason it is particularly well-liked is that it does a whole lot more than supplying content and products. It is first and foremost a training system, with a collection of personal videos that teach you step-by-step how to formulate and carry out the strategies that can lead to your success.
There is a lot that goes into online lead generation to build your business, so much so that it can cause serious confusion, stress and overwhelm. Trying to do it on your own can set yourself up for failure.
So what’s the solution?
You need to have a CLEAR VISION, LASER TARGETED GOALS, a STRATEGIC ACTION PLAN, continuous TRAINING AND SUPPORT, and a PROVEN TURN KEY SYSTEM that will do the hard work for you.
Best MLM Marketing Systems
My Lead System Pro Mastery is a system that has all of these elements and more. Try it yourself for only $10 and watch it take the overwhelm out of your life!
Taking advantage of people’s tendency to spend more and more time online, quite a few entrepreneurs have decided to try their luck in online marketing. These forward thinkers understand that whether it’s a service or a product that people are after, making choices and buying online is so much sweeter and easier than going to your local shopping center, dealing with traffic, plowing through crowd and waiting in long lines at the cash register.
As an online marketer, you don’t have to invest the hundreds of thousands of dollars that the traditional “brick and mortar” business model requires. No pulling your hair out trying to rent a space, renovate it, decorating and furnishing it, or even the worries of finding a product to fill it up with. Nope, in the realm of online marketing, with a couple of hundred dollars and a few smart choices, you can have your business up and running in a matter of days. But don’t let me make you believe that owning an online business isn’t hard work, it is, but it will never be as difficult as the alternative. Here are a few basic steps to get your online business rolling.
The Basics of Online Marketing – Setting up the Website
The key to success in any business, online or off is presentation. When you decide to do everything online, the offices and showrooms are replaced by the website. Every single detail about it has to meet perfection, from the domain name to the colors, fonts, pictures and videos, but, especially to the content.
So, you need to start with a domain name for your website that is representative of who you are and what your business is all about. Create one that speaks of your products and is easy to remember. Then, you must follow it up with a suggestive design and an unforgettable logo.
The Basics of Online Marketing- Multi Media
Videos are a must in online marketing, in fact, off line businesses are seeing the benefits of utilizing video marketing as well. This is because studies show that people find it a lot easier to watch videos than to read endless stories. When posting videos, you have the chance to reach your audience through both visual and audio channels. Then, you can add pictures of the products you wish to promote or testimonials to confirm the quality of the services you offer.
Back them up with some original and relevant descriptions and chances are your visitors will turn into customers. However, in order for that to happen, you also have to make sure that all the elements of your site are well organized, in order to make your website easy to navigate and appealing to visitors.
The Basics of Online Marketing – Search Engine Optimization
The problem with moving your business online is that if the search engines don’t see your website and like it, no one else will have access to it either. You therefore need an aggressive search engine optimization campaign, otherwise known as SEO. Regardless of if you choose to do everything yourself or leave it to someone with more experience in the field, the campaign has to focus on high quality, original and relevant content and on creating back links to your website.
Getting your website on the first pages of the search engines may take weeks, even months, but once you succeed, you will have a constant stream of visitors that can turn into paying customers allowing you to have a continuous supply of money flowing to your bank account.
Just don’t forget that, once you get those visitors on your site, you need to be encouraging them to buy and to keep them coming back for more. How is that accomplished? By providing bonuses, freebies, discounts and email an marketing campaigns that keeps them interested. However, be mindful of your email marketing techniques, nobody likes to be spammed! Ensure that you have these basics in place and you will be on your way to online marketing success!
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Whether you’ve been in the Direct Sales business for many years or you are a MLM newbie, success can only occur if you choose the right opportunity for you. It’s really that simple; multi-level marketing or Direct Sales works, and it works extremely well for those who have found a good fit and a sound company.
If you are familiar with the direct sales industry and you’ve made the decision that this is the home business avenue that you want to pursue, you are probably well aware of the multitude of new companies that pop up every day claiming to be the next big, “ground floor” opportunity that you just can’t miss. And then, less than a year or two later they disappear into nothingness.
The cool thing about the Internet is that you can keep an eye on these new businesses and do your research. Doing the required groundwork on a direct sales company isn’t a 5 minute thing; you need to be certain you will be building your business with the right company. The multi-level model has been around for years, and it does work, but only if the business is run in the correct way and only if you are provided the proper training to be successful.
Be careful in your research that you don’t just take the random advice of people who have been in the business but failed or gave up too soon. More than likely they will not be able to give you an objective view of the company because of their particular experience. You’ll always hear people yell “pyramid scheme.” If this were true, this business model would not still be around creating more multi-millionaires than any other business model today. Don’t let someone else’s failures keep you from being successful. This is a rapidly changing market-place and you have to be assured that the company you select won’t vanish unexpectedly; you have got to gauge the company, its training, its track record and its products, which should comprise of merchandise that people will always need. Think “Consumables” or something very unique to the industry.
Dozens of New Direct Sales Programs Come and Go
As I stated earlier, lots of new network marketing programs come into the world each month, so you have to choose carefully. Use the internet, and look for success stories not bashers. You always want to come from a positive perspective, remember negative people are the ones that never succeed in much of anything. Now, I’m not saying to be gullible, just use common sense. When you have whittled your choice down to 1 or 2 companies, it’s a good idea to keep a close watch on the companies’ websites and also monitor what people are saying about it on blogs and forums.
Find out how these companies are advertising, are they using print advertisements, TV advertising, online Net advertising, or promoting through e-mail marketing? Clearly, the more the company spends on advertising the better it is for you. But be aware that many firms spend far too much of their initial budget on advertising, and as a result fail to stay in the game. Blog comments may also be misleading. You’ll always get people whining and griping on blogs, often because they can’t make any money and you should understand why. Always take a bit of time to pose questions on blogs, dig a bit deeper and you’ll find that their business is secondary to whining and griping on blogs!
If you are new to Direct Sales, keep an eye out for these pitfalls
When you have made your choice, you’re going to need some help and that is another minefield to be aware of. There’s a ton of shady characters online trying to earn income from you, selling all of their “secrets” and “latest” techniques for earning money in the mlm industry. Be careful, though there are good ones out there, you still have to do your homework to the ones that actually work and are worth your time and money.
If you’re not a risk taker like most people, find a company that has been successfully in the industry for no less than 5 years. Avoid brand-new direct sales companies, unless you really believe from your research that it can stand the test of time. New companies often promise huge wealth but don’t deliver. The truth is, hundreds of mlm’s fail within their first three years. So that would imply that you would fail too; everything you’ve built goes right down the pooper.
Another thing you are going to need to take into consideration is HOW, exactly, you intent to market and plug your business. Do you have a marketing budget, time available to build a business, and the skills needed to build and promote an internet site?
How will you generate a steady stream of new leads and prospects? When you sign up to create a business through an MLM, whether it is as a party consultant in direct sales or a distributor in network marketing, it is YOUR business. You have the ability to make it as successful as any other business model. At the same time, the beauty of the this industry is that you are not alone, so if the company you’ve chosen doesn’t provide the proper support and training you need to be successful, then find another company.
If you plan to generate leads online for your direct sales business, I recommend using the system I’ve been successful with. CLICK HERE to learn more.