Inside Look At The Top Contact Management Systems (CMS)
When you start to reach the point in your business where contact management systems aren’t a nicety, but rather a necessity, you’ll quickly begin to realize that there are many options out there for you to choose from. If you want to grow your business successfully, managing your contacts effectively is one of the most important tasks at hand. If your sales and marketing team cannot quickly find, assess and contact your buyers and leads to capitalize on opportunities while they’re hot, your business will not only not grow, it will soon start to fail.
Features to Look for in Your Contact Management Systems
Before we start listing the top contact management systems on the market today, let’s take a look at what you should get standard with the top contact management systems and what features you should look for to expand your capabilities:
- All good web based contact management systems should come with the ability to store your customers and leads information including email addresses, names, addresses, phone numbers, social media profiles, etc.
- It’s important that your contact list is easily searchable and retrievable by the parties in your business that need the information and need it quickly
- You should also have the ability to set up calendars and notifications so that no events or tasks fall through the cracks. Each of your contacts should be added to the relevant events or tasks and the appropriate people in your business should be notified to take action. This can be helpful when its time for renewals of contracts or reminding you to follow-up with cold, but qualified leads.
- Notepads are another great feature in the top contact management systems out there, giving your employees or interns the ability to make notes on customer and client profiles from meetings, calls, etc. Helpful information such as the best time to contact a lead or their kids names will help other salesman pick up where a first contact left off.
- The ability to share files is crucial for interoffice cohesion, allowing your sales team to share a docket with the marketing team, etc. This is essential for companies that deal with any number of files, contracts, proposals or other personal documentation that is critical for a member of the company to have in front of them at the drop of a hat.
- Just like subsets and categories of blogs are easy to pull up because of tags, having the ability to tag your client and lead profiles is helpful as well. You can pull up an entire geographic area at once, a certain type of customer, a demographic, etc. Just tag their profiles appropriately and when you click on the tag, they are all assorted, arranged and ready for contact.
The Top Contact Management System Reviews of 2014
To make sure that not only your clients and leads are up to date, but also your contact management systems are up to date, here’s a list of the top contact management systems to grow your business in 2014:
- Salesforce. By integrating collaboration, mobile and social tools, Salesforce remains a top player in the contact management software game, offering their steadfast standard features and a unique group and task organizer called Chatter. Easy to use since the social profiles are right next to the contact info of all your clients and leads. With Salesforce, you looking at a price range of about $60-$300 a month if you want the added feature of their CRM.
- InfusionSoft. This is a brilliant contact management system for anyone that also needs eCommerce tools and marketing automation. A one-stop do-it-all interface with appointment and contact management, your lead capture and nurture processes will never be so organized. The drawback? It can be complicated to use as well as pricey. Your starting cost would be $199-$379 per month
- NetSuite CRM+. If you need to create orders, track your projects and manage the partners involved, this system offers you all that and more. With sales forecasting tools, opportunity management software and advanced metrics, reporting and analytics (in addition to standard contact management features), this is a top choice for many large companies. Cost? $199 to $499 per month
- Hatchbuck. For small and medium sized businesses who need sales and marketing software that takes email marketing CRM and automation to the next level of cohesion, this is a great way for your sales and marketing teams to stay on the same page. You will also shell out a good bit of cash for this system; from $99 to $299.
The truth of the matter is, most small businesses are looking for a simple system that keeps track of their customers and clients so they can better serve and build relationships with them. Many of the features these contact management systems offer may not even be utilized enough or at all to justify the costs. These systems also do not provide a built in strategy that will help with customer/client retention.
So what’s an alternative solution for the Network Marketer, Small Business owner or Solopreneur?
Is there a CMS/CRM that offers similar features as the top contact management systems, but is cost effective and actually builds customer relations?
Yes there is! Get all your marketing needs including amazing Contact Management Systems under one roof CLICK HERE to find out now!
Who Is Eric Worre?
Ask anyone in the know for the top name in Network Marketing and the only way you’re going to get an answer that isn’t Eric Worre is if you ask Eric Worre himself. For more than a quarter of a century, Eric Worre has positioned himself in the right place at the right time, leading to his current status as the most knowledgeable and professional Network Marketing experts in the world.
Of course, you’ve heard things like this before. You’ve heard that someone is “the best” and the term is used so loosely in blogs and articles that it has taken on the form of a meaningless buzzword. But what if I were to tell you that Eric Worre’s sales organization reaches over 60 countries around the world, has over half a million distributors and pulls in more than $15 million dollars in earnings—would you start to agree that he is the real “Guru” of Network Marketing? So does everyone else.
Eric Worre’s Rough Beginning
Of course, most good success stories start with a struggle or a dream and Eric Worre was no different. Entering college with a professional football dream on his mind, a career ending injury put those dreams on permanent pause. This led Eric Worre to eventually drop out of college and work a wide array of jobs that led nowhere fast.
Becoming dismayed with the work force and his opportunities, Worre took a position at his dad’s real estate firm where he failed even harder. In fact, his first year as an agent saw him tens of thousands of dollars in the red! To say that the beginning of his work career was a failure is an understatement.
Learning Life Lessons from Failure
As it has a tendency to do, failure taught Eric Worre some vital business lessons about opportunities and working hard to grasp them when they came knocking. His work ethic wasn’t slowed, but rather enhanced by his struggles early on and after being invited to the National Safety Associates marketing presentation by his dad and business partner, Eric finally found his niche.
This is where he first heard about Network Marketing and seeing the opportunity that others missed, he quickly set to work. His experiences, life lessons and work ethic gave him a winning trifecta that saw Eric make $7,500 during his first month in Network Marketing. This number continued to increase over the coming months.
Eric Worre learned about losing money so much during his early days that instead of blowing it on the typical things a first-time earner normally does, he took just about every penny he earned and reinvested it into his business. This meant that he lived on a very small budget, $5 per hour to be exact. But that didn’t matter. Worre knew that the sacrifice he was making now would soon turn into something much larger and lucrative.
Eric Worre’s Success
He knew that self-discipline and control would lead to a much more rewarding future where money would never be a problem again if he’d just buckle down now and keep his nose to the grindstone. Within a few years, Worre’s vision came to fruition as he began to pull in six figures each year.
As other people and businesses started to take notice of Eric Worre, Worre started to take notice of them. He did his math and mapped out his business strategy, packaging it in a way that could be sold. When the time was right, Eric Worre sold his business strategy for millions of dollars and could have just retired to some island and lived happily ever after.
But, Eric Worre still wanted more and not only that, he still had more to give to the Network Marketing and business world. He worked in different companies for a while to gain experience and when the time was right, Eric Worre founded a television network called TPN (The Peoples Network) that was centered around personal development.
So What Is Eric Worre Doing Now?
Nowadays, Eric Worre takes his talents to the motivational speaker circuit while developing Network Marketing Pro, his Network Marketing professional advice company. Attending an Eric Worre workshop is seen as a “must” for anyone looking to gain success in the world of Network Marketing. With over 250,000 trained by Eric Worre, the results are in: Eric Worre is the best Network Marketing expert in the game today.
As far as Eric’s latest network marketing venture (he left Agel Enterprises)….CLICK HERE to see what Eric Worre calls “The Most Pleasurable and Profitable MLM Company to Date”.
Appreciation marketing is one of the most underrated and forgotten aspects of good customer service and marketing now that almost the entire economy has turned to digital channels.
Once considered a staple of every major business and company’s marketing system, appreciation marketing kind of fell by the wayside as outbound marketing died and inbound marketing took over.
But now, many savvy business owners and entrepreneurs are starting to realize that appreciation marketing was such a good idea back then because it still works now. By building strong relationships with your clients and customers, you are able to build brand loyalty, driving up sales for the company while constantly increasing your interaction and sales.
What is Appreciation Marketing?
Simply put, appreciation marketing is showing your appreciation for your customers. This is typically done through some type of follow up, generally on occasions that will mask the overall “marketingness” of the contact. For instance, if you get a “Merry Christmas” card or “Happy Birthday” email from a company you’ve done business with in the past, you’re not going to think “Oh yeah, they’re just trying to sell me something else! How dare they….!”
You’re going to think, “Wow that was a really nice gesture. I can’t believe they thought of me or remembered.” Now, imagine this company also has a free gift or discount offer, thanking you for being such a loyal customer, great person or supporter. It doesn’t matter why, it just matters that you’re now thinking positively about that brand, have incentive to spend or visit their site, and chances are, you’re motivated to reciprocate the appreciation with your credit card.
When to Use Appreciation Marketing
That is exactly what appreciation marketing is and what it does. Here are some great situations you can use appreciation marketing for:
- Birthdays for your clients, customers, employees and prospects
- Holiday greetings and salutations
- Asking for suggestions or ratings from your past clients
- Giving some news or hot tips that your clients and leads will appreciate
- Offering “early bird” specials on new products and services
- Saying “sorry we didn’t get your business” or “reach you on the phone”
- Saying thank you for the order, referral, lead, time, lunch, etc.
- Saying congratulations on promotions, awards, new homes, offices, etc.
- Saying “let’s do lunch” or “welcome to the city!”
- Wishing someone to get well or happy anniversary
Benefits of Appreciation Marketing
While it might be pretty obvious to consumers why appreciation marketing works (since it does), marketers might like to know some of the larger benefits of appreciation marketing:
- Build better relationships with your clients through appreciation marketing. Many companies are so wrapped up in their daily operations and procedures that it can be easy to forget that the data they are looking at actually represents real people who appreciate respect and good customer service. Larger companies forget this more often than smaller companies so appreciation marketing can be a great way for smaller businesses to really hammer home the “personalized customer service” angle. For larger companies, putting this emphasis on human relationship will set you apart from your competitors.
- Use appreciation marketing for more effective follow-ups. Follow-up marketing can be tricky to pull off without seeming pushy or spammy, but appreciation marketing solves both of those problems. This leads to a more effective follow-up campaign, especially if you are communicating at the right times and/or with the right “freebies” or discounts.
- Use appreciation marketing to alter a negative impression a client might have. Just because a client didn’t have the best experience with your brand or company doesn’t mean you should write them off. In fact, if you go out of your way to right the perceived wrong, you could earn yourself an evangelist. You can start off with apologies and show that every customer is of high value. Provide a coupon or other incentive to return and turn that negative into a positive.
How to Setup Appreciation Marketing for Your Business
If you want to boost your appreciation marketing efforts to reap the benefits mentioned above, it’s a good idea to draft up a written policy and implement it across the boards. Set up reminders and notifications on your contact management software for the responsible parties.
If like many small businesses, you don’t even have an effective CMS/ Contact Management System let alone an appreciation marketing strategy, then CLICK HERE to discover the #1 tool business owners and network marketers alike are using to build better relationship with their clients and customers while increasing profits.
Corporate America Vs Network Marketing
In my opinion everyone should invest in a network marketing business because it’s one of only industries where you can earn residual income. With that being said, network marketing is unlike any other industry and some people who get into don’t understand how it works.
If you are working in corporate America you can pretty much garner a check while doing the bare minimum of work as long as you stay under the radar. If you are given more responsibility, whether you want it or not, you have to rise to the occasion no matter how uncomfortable that new responsibility is, otherwise you don’t get paid.
The caveat in MLM is that people quit as soon as it gets too hot or when they meet with the slightest resistance within or outside of themselves. You see, there’s no substantial risk in quitting an MLM business like there is with a 9 to 5. The cost is relatively low with an entry fee of anywhere from fifty bucks to a thousand dollars, which is chump changes in comparison to your traditional business model which can run you hundreds of thousands of dollars to start it up and keep it running.
However the truth of the matter is, in order to be successful you are going to have to do things that are out of your comfort zone. Since you’re not getting a regular paycheck like an employee, it is the norm to see many people give up on their dreams of owning a business and run the other way. They therefore fail before they even get started.
This is the main reason for the 97% failure rate.
They are not willing to grow into their success.
If you’re looking to try your luck in this industry you have to let go of all preconceived ideas and be willing to learn and grow into your success.
So what does it take to be successful in the network marketing industry?
What sect or group of people would make the best network marketers and the least likely to run off at the slightest opposition.
In This article I’m going to explore the most target groups by network marketing prospectors and see how they measure up.
There are some groups of people who naturally excel in this business without experiencing as much of that “growth period” I’ve been talking about, but it is rare. They seem to have certain skill sets that coincide with the MLM business model which makes it easy for them to make that transition from employee to business owner.
The Sales man
The sales man is really good at persuasion. He/she has the ability to create belief within them selves for any product they are promoting at any given moment. They are natural geniuses when it comes to being able to transfer the energy of that belief to whomever they will. This is essential in getting people to see your vision and ultimately buy in to what you’re selling. My husband is really good at this; he was born with this talent. I on the other hand, had to learn and grow into this skill and I’m still working on that.
The problem that some sales people come up against in the network marketing industry is that they can come off as pushy or too “salesy”, (think used car salesman) and this approach cannot survive in the network marketing world. Network marketing is a social phenomenon. You’re working to build relationships and trust and then share what it is that you have that may solve their problem or satisfy their particular need.
Most sales people, depending on the industry of course, are about getting in and getting out. Getting that sale and moving on to the next one.
Now don’t get me wrong, there are many successful ex- salesmen who have very successful MLM businesses, but I believe that many of them will agree that they had to learn how to be more patient while changing their approach.
Another aspect of network marketing is team building. You’re goal is to build on organization by teaching and training other people on how to build their businesses. Most sales people are a one man show, so this is something they are going to have to learn and take the time to cultivate. In this industry, you cannot be successful unless your team is successful.
The Stay At Home Mom
The stay at home mom is seen as someone who usually has more time to work a business from home. Many times they have a big network of people in their circle of influence, which means more people to share their opportunity with. For example, they have access to other stay at home moms, the PTA, and sporting events that their kids are involved with, which gives them a wide access to people who my also be looking to spend their time creating some extra income while still being involved in the lives of their children.
Many women in this group can sometimes feel undervalued and want to do more to help provide for their kids financially without having to work for someone else.
This brings us to one of the top reasons stay at home moms can do well in a MLM business.
Stay at home moms have a very strong WHY….
What is that WHY?
Giving their kids the best life possible and being able to stay home and raise them, is the strongest motivation of the stay at home mom, which will keep them from giving up.
The thing that seems to hinder some stay at home moms is fear and self doubt, especially if raising their families has taken up the majority of their work history. Why is this more prevalent? Usually because of their lack of experience in the business world which has caused some to feel unqualified to start and run their own business.
The beauty of network marketing is that it is a totally different animal when compared to the brick and mortar version. You are in business for yourself but not by yourself. In this industry you have a very big support team whose sole purpose is to help you be successful. All you need to do is say yes to the plan!
The process of building your business, if you don’t give up, will cleanse you of that fear and doubt because you know if you don’t face what scares you, you will never overcome it. The MLM industry is known for its personal development platform. In fact, it’s the life blood of the community because it promotes the understanding that “Mind is The Builder” and it must be nourished and uplifted if one is to see success.
Now, you would think the CEO of a company coming from corporate America would be the perfect candidate for network marketing, and if done properly, they can be.
The CEO would already be endowed with excellent leadership skills or they could never have reached that level. They understand business in a big way and know how to manage a team. But see, that’s where the lines get blurred.
When you hold a high seat in corporate America you are in charge of a slue of employees. You must lead them and make sure they do their job and help to create revenue for the company. If they fall short it looks bad on you.
The difference between owning an MLM business is that it is based on people joining with the hopes of working for them selves one day. They are there because they want to be and not because they have to be. The CEO, manager or supervisor have EMPLOYEES that NEED to be on the job if they want to get a paycheck to support there families.
Leading them won’t be that difficult because if they fall out of line, they can always be replaced. Now this can be a double edge sword. People are in an MLM on a volunteer basis, only their own will to succeed is keeping them in the business. That means it would be much easier for people to drop out if they feel they can’t do it.
If the CEO can learn to lead and guide instead of manage, motivate instead of mandate, he can take those skills and abilities and build a million dollar business.
The Realtor may feel the most at home as a network marketer and experience the least amount of resistance.
Realtors have very similar responsibilities, skills and characteristics that the network marketer must have. Getting referrals is the bread and butter of their business. Realtors have to talk to people constantly and they can’t be afraid to pitch their services. Being commission based, similar to the MLM’er, they must always be in the hunt for that next sale. If they don’t create relationships with other agents, brokers and loan officers, they will easily loose business to the competition.
They must believe in their ability to get their prospects into the home of their dreams. The most successful realtors are persuasive, persistent, are good cold callers and are not afraid of rejection and they must achieve all of this with minimal to no supervision.
One of the challenges realtors experience is their inability to leverage the internet when it comes to marketing their business. Most are boots on the ground marketers which is an excellent skill to have, but with the advent of the internet, their customers are looking more and more online to find a home and that’s were they need to be. This is also the problem with some network marketers but, they seem to be able to make the move to online marketing at a faster rate.
Another issue that realtors face is in the fact that they don’t get paid until they sell a house. Which, unlike the network marketer, this adds up to the inability to create residual income. Still, using those talents and skills that make them a great realtor can also excel them in the network marketing industry. Diversifying their portfolio by investing in an MLM business would be something I would highly recommend.
Network marketing is a rewarding, exciting and unique industry with the opportunity to make the newbie marketer millions.
However, not many people are prepared for what’s needed to succeed in the industry. These skills must be learned and cultivated. As long as you are willing to stay the course and move through any perceived limitations, ANYONE can be successful in the network marketing industry.
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While some habits die hard, one that is dying an ugly death is offline realtor marketing—at least as a primary marketing resource. For those not in the know, traditional boots to the ground realtor marketing is what you saw ruling the market twenty years ago—signs on the front lawns of houses, newspaper ads with houses for sale and apartments for rent, fliers at the supermarket, brochures at the office and in local shops.
Now, it’s not to say that any of this is still not effective—it certainly is regarding real estate sales—it’s just that it’s not as effective as it once was and it certainly isn’t effective on its own anymore.
Why Has Offline Realtor Marketing Fallen Out of Line?
That’s because the way people search for houses for sale and apartments for rent has changed. With this shift in the customer base, the realtor industry has to respond in kind, and most have. Instead of focusing primarily on traditional realtor marketing, the most successful realtors in the world have shifted their focus to online marketing. While this isn’t to say that they’ve abandoned offline realtor marketing, it certainly has taken a big back seat to online marketing. Here’s why.
Online Realtor Marketing Has Better Marketing Spend
For starters, while the costs of offline realtor marketing have gone down to some degree, the marketing spend still isn’t as cost-effective as online marketing. That’s because so many online marketing techniques are free, the ROI is astronomical. While it might take you two or three strong real estate sales to recoup the overall marketing spend of a brochure run or taking ads out in the local papers for months and months, a few well-placed blogs and properly optimized landing pages will cost you nothing but the time it takes you to write them.
Further, while your traditional realtor marketing techniques are essentially bait for a large pond of fish in which only certain fish like your bait, online marketing is specific bait for the fish you want. In other words, where you place your offline ads and content is accessible to all. Still, that means if 100 people see it, maybe only 1 or 2 are in your demographic. That’s .98 to .99 cents of every marketing dollar wasted, just to get two qualified leads.
But with online marketing, since your marketing dollar is only targeting people who are looking for you, 100% of your money is reaching the people in your target demographic, making your marketing spend astronomically more cost-efficient and effective.
Being Online Equals Real Estate Sales
Another reason that offline realtor marketing hasn’t found the real estate sales success it once had is because now, customers search online for homes, apartments and condos. The internet has changed the way we look for things, places to live included. Who wants to call up or drive around and only get pieces of the information they want when they can lie in their bed and surf the web on their phone.
They can get pictures, listings, prices, quotes, make appointments, compare properties, look into the area for schools—all from the internet. All without hearing any pitches or anything they don’t want to hear. As the old marketing saying goes, “be where your customers are.” They’re online.
Combining Online and Offline Realtor Marketing—The Best of Both Worlds
While it’s obvious that real estate sales are being made online, it’s also obvious that you can’t just give up your offline realtor marketing efforts and campaigns. They are still in play—even at this decreased level—for one reason: they do draw sales in. Your job as a successful realtor is to not stack all of your eggs in one basket, but rather divide them appropriately in the right baskets. Online and offline realtor marketing are those two baskets you want your real estate sales eggs in.
Where to Get Started with Online Realtor Marketing
So, assuming that you’re set with your offline realtor marketing, the real question now is how to get into online marketing for your realtor business. The answer to that question is simple and can be discovered by CLICKING HERE right now and accessing the best online marketing system released to date.
So tell me… Are you online yet? To what extent?