In today’s fast-paced, high-tech world of Internet marketing, there are many techniques from which you can choose that will benefit your business by increasing your reach, boosting your online presence and bolstering your mlm sign ups and sales.
And while there is a large debate about which method is best, there is certainly no denying that attraction marketing has become one of the biggest and most successful online marketing strategies to date, by and large.
But what makes this a little bit confusing is that attraction marketing in and of itself, is a little confusing to define. That’s because so many people have different interpretations of attraction marketing, mostly because of its versatility.
Attraction marketing can be tailored to just about any business and business model you can think of, adapting its core values to help individuals and corporations attain their marketing goals.
From multi-level marketing strategies (MLM) to inbound marketing campaigns, attraction marketing is defined so differently because it is used so differently. Still, there are a few basic tenets of attraction marketing that we can use to help define its essence, if not pin down its exactness.
The Many Faces of Attraction Marketing
To start off with, it should be noted that attraction marketing is not a new concept. Overall, the basis of attraction marketing is to reach new customers and leads through the demonstration of value through affiliates and spokesmen. Perhaps one of the most classic—and successful—examples of attraction marketing would be a company hiring a celebrity to endorse their product or service. To this day, this marketing strategy is still used, though mostly in print and television.
But with the integration of online marketing strategies, companies have refined their techniques and thus, redefined attraction marketing. While the message of value is still at the underlying core of the strategy, it is now done in a manner that is far more cost-effective, utilizing the viral capabilities of the internet instead.
In a nutshell, the social aspect of the internet has taken the cost—and the celebrity—out of attraction marketing and replaced them with webpages and network marketing representatives.
Inbound Marketing versus Outbound Marketing—The New Attraction Marketing
Still, the ultimate goal of attracting leads to your mlm business or company website rather than going out and actively recruiting them is the main focus of modern day attraction marketing on the internet. For example, rather than cold-calling customers or sending out individual emails (or even email blasts), it has become far more prevalent to create content that attracts leads to your site. This can be accomplished in any number of ways.
For example, affiliate marketing is a great way to leverage the work of others to boost traffic to your site. Essentially, you provide your affiliate partners with personalized links to your site and when they drive traffic to your site that results in a conversion, you pay them a commission.
The affiliate partners will then go create their own sites, content and social media pages which increase not only your perceived value, but also your reach. In a nutshell, your attraction rating is instantly extended by extension of your affiliate sites.
Overall, the point here is that your marketing dollar is going to be better served by inbound marketing than outbound marketing. Given that internet searches mainly bring in your targeted audience (thanks to search engine algorithms that promote relevancy over bulk traffic), it’s generally accepted that spending money on attraction marketing is going to spend your marketing dollar on your targeted audience, rather than say a print ad which would reach more people, but not necessarily more potential leads that are high-conversion customers.
Becoming a Thought Leader and Authority Figure in your MLM Business
Another method of attraction marketing is establishing yourself as an industry leader in your particular niche. Once again, there are many ways to go about this, but some of the most popular are blogging and social media sites. Both are equally effective when utilized correctly, but for some businesses, blogging fits better than social media—and vice versa—for establishing authority.
In the end, it really comes down to tailoring your message across multiple mediums to get your brand across in the way that you want it to.
With blogging, there are many goals, all of which are served simply by creating keyword-centric blogs that provide value, interesting and fresh viewpoints, and are consistently churned out. When this happens:
- You rank higher in search engine result pages (SERPs) thanks to increased keyword reach and fresh, relevant content. This means more incoming traffic and higher perceived value because of ranking position on the SERPs.
- Your content has a higher chance of going viral because of value and viewpoint, thus further increasing your reach and attraction marketing factor.
With social media marketing, your attraction factor is spread through organic and paid reach, giving you a better chance to not only recruit potential partners, but also establish stronger bonds with your current customers. Social media is all about interaction and engagement, both of which serve to give you a chance to get your value-based message out there to your potential leads and current customers.
This is integral to attraction marketing. Plus, when you engage your fans, followers, etc., you also show up on their friends and family’s social media sites, further increasing your reach. Because they are closely related to your target audience, there’s a good chance they are part of your target audience as well.
How to Get Started with Attraction Marketing
As you can see, it’s hard to pinpoint the exact definition and usage of attraction marketing because it is so fluid and wide-ranging a concept. No matter what your business is, what your goal is or what your current online marketing strategy is, attraction marketing can fit right in, helping you to sponsor more, boost sales and achieve all of your current and future goals.
To get started using attraction marketing so you can stop chasing leads and start building your business, you only need to understand a few core concepts, all of which can be found by CLICKING HERE right now.
Marketing rules the world, wouldn’t you say? Everywhere you look there’s and Ad telling you when, where, what, and why you need to buy, go to, see, or have, XYZ. Buying and selling is the name of the game, and businesses are always looking for a way to improve the system; to develop the most effective way to sell products to the consumer.
Marketing is the process used to determine what products or services may be of interest to the customer. It’s used to basically, identify the customer, satisfy the customer and hopefully, keep the customer by developing a relationship. Throughout history, marketing has changed considerably in conjunction with consumer tastes. The adoption of marketing strategies required businesses to shift their focus from a production orientation; producing as much as possible of a given product or service, to a marketing orientation; knowing the needs and wants of target markets and delivering the desired satisfactions. In other words, figure out what they want and get it to them before and better than the next guy.
Reverse marketing was the next stage in this evolution of marketing. While marketing has mainly dealt with finding the right set of customers and targeting them, Reverse Marketing deals with strategies that make the customer find the company that is offering the product. Now days you can see the reverse marketing strategy all over the place, but you probably never really recognized or considered it as such. All you have to do is pick up a magazine, turn on the TV or drive down the street and you’ll come across all sorts of advertisements. Companies have gotten so good at this, that you think that when you decide to go buy something, it was actually your own idea! But was it?
Attraction Marketing and Magnetic Sponsoring
Out of Reverse marketing spawned the most resent and highly talked about, line of attack called Attraction Marketing. This strategy is basically the same as the Reverse marketing concept and has been working well for companies for a long time. Now, attraction marketing has been reformulated and re-coined by internet marketing guru, Mike Dillard. Attraction marketing is a technique specifically designed to inform and educated your targeted customer about who YOU are, what YOU are doing and how YOUR service or product will benefit them way before they ever decide to buy from you. It usually works like a charm; as long as you are providing VALUE and satisfying the needs of the prospect.
“People join People, not Businesses”
While Reverse marketing has mainly been utilized by big businesses and corporations, Attraction marketing has become the favorite method for Online Marketers as well as Network Marketers or Direct distributors. With the birth of the internet, the Attraction marketing system is an inexpensive and effective way for anyone to be able to attract their niche market, and at the same time brand themselves as the leader instead of the MLM Company itself.
Mike Dillard further defined this technique and created a revolutionary system to solve a nagging problem that most Network Marketers face in their business; lack of qualified leads. His book entitled Magnetic Sponsoring is the go-to bible for many multi-level and internet marketers AND the platform for MLSP or My Lead System Pro. In it, he maps out how to have people chasing you instead of you chasing them, and explains in detail why people join people, not businesses.
This book was the defining factor for me in my decision to get into this game! Get the book, it will change the way you look at marketing and give you the motivation and the confidence to build a business that will pay you handsomely in the long run.
Offline prospecting can be a headache and sooner or later you’re going to run out of friends and family to pitch to! To tap into an endless stream of leads, you need to get online, and you need to have a system!
If you’re hurting for leads, but don’t have a fortune to spend on the training to learn how to get leads, I highly recommend that you plug into a proven system that will not only train you, but will do all of the marketing for you.
If you’re ready to commit and take your business to the next level CLICK HERE now.
Social Network Marketing – Fit In Or Get Left Out
To those of you network marketers out there who are tired of the old school prospecting methods; take note: one of the hottest moneymaking strategies circulating on the net right now is networking using social media. Yeah, social media, like face book and YouTube to name the top two.
It’s now being coined “Social Network Marketing” and it is already providing network marketers like you and me the ability to tap into a virtually unlimited source of prospects, creating the kind of income you were promised when you signed up but at a much greater speed and with less painstaking footwork, if you get my drift.
Now if you’re afraid of using a Social Network Marketing Strategy to prospect online, then stop reading because there are a lot of things you need to understand with social network marketing before you jump in and it’s not for the faint of heart. There are a whole bunch of network marketers utilizing the social groups right now, so it’s a pretty crowded marketplace, however, most of them are doing it wrong…..I’m going to give you some pointers so you can get started the right way.
Social Network Marketing on FaceBook
It’s important to keep an eye out on your competition and see what the successful ones are doing. As Rob Fore says, “Success leaves Clues.” There’s no shame in doing what the leaders are doing. You will probably find that most of the successful leaders are on all of the popular social sites all the time, and I mean All Of The Time! Like 3 and 4 times per day! No joke.
Social networking is a hands-on, every day business and it requires some time for learning and application. It’s not like having a blog where you can write an article 2-3 times a week and be done with it. The word “social” means exactly that, you have to be an online social butterfly. But don’t let that scare you, there are a lot of tools out there designed to make the process easier and less time consuming.
When you make the decision to get into social networking you’ve got to build your persona or your brand for yourself in order to make people believe that they Know, Like and Trust you.
Now here is where a lot of network marketers get things wrong. Just because you have a personal Facebook page where you are interacting with your friends all the time, and you totally get what it means to be social, doesn’t mean you should start marketing your MLM business opportunity on your personal page. Yes, it’s the same concept, but you must keep your business completely separate from your private FB page.
No one is going to take your business seriously if your friends are posting pictures of you at a party looking a “bit on the drunk side”, right?! I’m sure you get the point. So keep it separate and brand yourself as the expert in your industry, people will take you seriously and want to do business with you. Also, don’t continually push your biz op once you get your FB fan page either. It just doesn’t work. People need to get to know you and you need to offer something to your fans that provide value, so you gotta get busy and figure out what that “value” looks like. I’ll write more about that in another article.
Video Social Network Marketing
YouTube is the place to be! Everyone and their mother is saying how hot YouTube is right now and it ain’t showing any signs of slowing down. It is one of the most popular platforms today, so if you’re going to get into social network marketing, you had better figure out how to make some good videos that showcase your beautiful face! If you are camera-shy (like me!) then you (we) are just going to have to get over it! (I’m working on that myself..lol). Now to me, making the videos is the easy part, but if your not sure how to create one there are tones of programs out there that will give you the step by steps. Whether we like it or not, making videos has become an integral part of marketing today, it’s in e-mails, on social network sites, on websites, just all over the place, so let’s not miss out on that money train.
Social Network Marketing IS Attraction Marketing.
Because of this, we want to make sure to be are selves when we are on camera, just be you. As one of my teachers would always say, “You Can Be You Better Than Anyone Else Can.” That being said, as tempting as it may be to just show a screen capture video or a picture of your smiling face, you will never achieve the level of success that I know you want to achieve if you don’t go out on that limb and get your face in front of that camera and speak your peace for all the world to hear. People will start being attracted to you. When I say that I’m speaking to myself first! Not that screen capture videos don’t have their place, just don’t hide behind them. People need to know you, who you are and what you are about.
Ok, so if you want to master the art of social network marketing for online M.L.M lead generation, think attraction marketing, think leads, think branding, think about “building a business” not just a downline.
If you can get this right you can literally create leads on demand, make hundreds of dollars in commissions, and sign up more people in a month than most people do in a year, and that’s no B.S… By simply promoting on the two social networks that we’ve discussed here, you can create a M.L.M business you can be proud of.
Listen, no one is born knowing how to master social network marketing!
You can learn how to get famous on FaceBook, CLICK HERE TO LEARN HOW. You can be the next YouTube superstar if you’re willing to get in the know….and if you are CLICK HERE to get started. Whatever you choose, don’t be a social network marketing moron, do it right or don’t do it at all!
What is MLM attraction marketing? It’s simply Network Marketers using the Attraction Marketing business model to get leads for their business. Before then, MLMers followed a pretty predictable blueprint, with distributors all trying to chase people down to purchase their products or join the biz op they were promoting. Because they were all competing to attract the attention of mainly their friends and family, things got really depressing to say the least, and very few marketers actually made any money.
Enter MLM Attraction Marketing
MLM attraction marketing is a increasingly popular concept that has turned everything on its head. No longer is it about chasing every innocent by standard with air in their lungs to buy your products and pushing your company website. Now it is all about branding yourself as the leader in your industry and magnetically drawing others in to find out who you are, and not to your company or site. In other words, YOU are the brand not your company and not your product, but yourself.
The power of persuasion
So how can you start persuading people to want to know what you and your brand is all about? You can start by determining the characteristics that attract you to others. We as human beings want to feel important and appreciated; we are invariably drawn to people who show a real interest in us and who show us that they actually care about our concerns and our problems.
Help me help myself!
In order for mlm attraction marketing to be effective and allow you the ability to attract more people to you, you would need to have something to offer that can help to increase their quality of life. You must become a problem solver. You must show a real interest in the problems and issues of others as well as the ability to help give significant and valuable solutions to these concerns. You build your own brand by building relationships, and solving the trepidations and issues of the men and women that you have built these relationships with.
If you’re building your business off-line, as many network marketers still do, the same principles apply but you are usually limited as to how many new relationships you can form and maintain for the simple fact that there’s only one of you and certainly not enough time in the day. Not to mention, your warm market can dry up pretty quick!
Help for the weary marketer
The internet is the saving grace for the mlm attraction marketer, because of it, there are no such boundaries since you can establish and maintain relationships with hundreds, even thousands of people around the world using state of the art communication technologies.
An advertising strategy used by big businesses for many years; email auto responders can promote you and your product or service day in and day out and is now affordable and readily available to the average mlm marketer. With this tool, you can continually communicate with your prospect to cultivate your relationships.
By offering a free online boot camp, e-book or some other value-based content in exchange for their contact information, you can begin to develop trust and customer loyalty over a period of time. Always provide exceptional value and, over the passage of time, your new contacts will come to grasp, like and trust you as the leader they are trying to find and may ultimately join your primary business and/ or become customers for life.
Finding high quality content to offer to your customers
There are a few Attraction Marketing systems available that can help you provide valuable content as well as attract an endless stream of leads. The one I use and love is called My Lead System Pro Mastery. The reason it is particularly well-liked is that it does a whole lot more than supplying content and products. It is first and foremost a training system, with a collection of personal videos that teach you step-by-step how to formulate and carry out the strategies that can lead to your success.
There is a lot that goes into online lead generation to build your business, so much so that it can cause serious confusion, stress and overwhelm. Trying to do it on your own can set yourself up for failure.
So what’s the solution?
You need to have a CLEAR VISION, LASER TARGETED GOALS, a STRATEGIC ACTION PLAN, continuous TRAINING AND SUPPORT, and a PROVEN TURN KEY SYSTEM that will do the hard work for you.
Best MLM Marketing Systems
My Lead System Pro Mastery is a system that has all of these elements and more. Try it yourself for only $10 and watch it take the overwhelm out of your life!
In the Internet and network marketing industry we have people who stand out as the top producers; the heavy hitters of the game. We look at them in adoration, we hang on their every word, buy every training module they put out, and basically worship the ground they walk on. But the reality is that gurus are people just like you and me. They’ve simply mastered a SYSTEM and have become pretty savvy in the art of persuasion. And make no mistake, they are in this business to make money and lots of it.
But let’s not kid ourselves, guru worship can do nothing but cause you to get your feelings hurt in the long run, especially if you happen to meet them in person or speak to them through some other means. Sometimes it’s better not to ever meet your favorite guru and just continue to receive their value from afar.
Take my personal experience for example. A while back I had the pleasure of speaking to one of my favorite marketing genius’s. I remember hearing him speak on a webinar before and wasn’t really that impressed. He constantly talked about being the number one earner here and the top producer there, and I was kind of turned off by it at the time.
Now, I totally understand why he would start his webinars this way, it wasn’t necessarily to brag, but to show how far he had come in this business and let the listener know that they can achieve guru status too. I’ve heard it from others, but for some reason, he just sounded cocky to me.
Then I happened to opt in to one of his free training pages and I began getting emails from him. Wow, was I impressed!
His emails and blog posts were eloquent and inspiring. He was speaking in a language that I resonated with and he came off to me as kind of Zen. I was pretty much hooked. Next thing you know I was paying money for his training webinars and opting in to any and everything he put out there. I got so much valuable information from him that he had become, in my mind, My Guru….
In one of his trainings he mentioned something that really caught my interest and I wanted to learn more about how to implement it. I wanted to know if he had a training on this particular subject as well. So, I decided to contact him. I wasn’t looking for any handouts, wasn’t looking for anything for free, I just wanted to let him know that one, I appreciated his content and two, I wanted to know if he had or will every have a training on this subject. I was ready and willing to pay whatever price he laid out.
Now here’s where you can stumble if you’re not careful. Here is where you can get your feelings hurt or be offended, if you don’t see the “guru” for what he/she really is.
When I sent the email his response was quick and he was very gracious and thankful for my compliments. He proceeded to ask me what business I was in…..my initial question didn’t get answered. The second email was in response to his question. I told him what business I was in and asked him my original question once again.
This time his comeback was a pitch to his MLM opportunity. He said he offered free coaching to people who sign up with him and sent me a video of the plan for me to view. Again, my initial question was never even addressed, this was a big turnoff for me…Greedy Salesman?? Read on…
…Ok, so I’m the type of person that will really try to see the positive in a situation, cuz I hate negative energy..So I did….
First and foremost, this guy wants to make money, just like you and I do. You can’t fault him for that. Yes, we want to create relationships, and help people, but in the end it’s about making money and we make money by recruiting people in our particular biz op. The sooner we accept this, the less likelihood of being offended.
Now before I put a bad taste in your mouth about network marketing, let me just say that my experience is actually proof that Attraction Marketing really does work! I’m pretty sure that I am just one of hundreds of people that this man gets emails or phone calls from.
He has a working knowledge of the #1 rule in Attraction Marketing find the problem, and give the solution by providing value.
Because he has followed this golden rule, he has produced a massive following, I was one of them. He didn’t have to chase me; he didn’t have to try to get me to meet him at Star Bucks so he can tell me about his business. I ran to him with credit card in hand.
See, he’s a guru because he wasn’t afraid to pitch his business to me. He wasn’t going to wait for some other time to pitch me, he saw the moment and took it.
No matter how repulsed I may have felt by his tactic initially, the reality is, success comes to people who aren’t afraid to ask for what they want, salesy or not. The reality is, recruiting is the name of the game and there is a way to create a massive organization if you’re willing to be fearless. He is definitely a Master Recruiter!
A marketing guru is just a person who knows a little more than you do, the have a CLEAR VISION, SPECIFIC GOALS, a STRATEGIC ACTION PLAN, and they make perfecting their craft by training their biggest priority. But most of all, that employ a PROVEN TURN KEY SYSTEM that maximizes their efforts and does the hard work for them.
Most gurus have mastered Attraction Marketing, and you can and should too. If you don’t have a proven system taking the “crazy” out of your marketing efforts-Test drive mine for 10 bucks. That’s IF you want to be the next guru in your industry.