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What’s A Sales Funnel And Why Is It Important?

What’s A Sales Funnel And Why Is It Important?

sales funnelWhat’s A Sales Funnel And Why Is It Important For The Success Of Your Online Career?

As with any aspect of your business, without a clear plan in place, you are just flying by the seat of your pants on a wing and a prayer.  Ask any Fortune 500 Company if that’s how they made their billions and see what they say.  A good business plan is essential to your success, even if you are selling homemade cookies on your website.  No matter how big or small your site, you need strong strategies in place and none are quite as strong as having an effective sales funnel.

What is a Sales Funnel?

A sales funnel is the visual representation of the very real path your customers take, from acquisition to conversion.  Having a visual outline of your Sales Pipeline is important because it clarifies all of the steps your customers have to go through to become a sale and thus, shows each opportunity your sales team—even if that means just you—has to influence the lead’s decision to buy.

A sales funnel allows you to understand where and when your leads are coming into the funnel, how they are reacting to each stage of the sales cycle, when your prospects become qualified and where your leads are dropping out of the funnel.  This type of actionable data allows you to emphasize the good parts of your sales funnel while fixing the weak parts, all in an effort to optimize the funnel and get more sales.

In essence, your sales funnel is the most accurate map that will tell you why your business is succeeding or failing and shows you exactly how to fix it if it is.  Of course, this takes proper knowledge of how to set up and manage a sales funnel, but that is something every business owner or manager that wants online sales needs to take the time to learn.

Sales Funnel Metrics to Watch

There are four essential metrics that sales funnel manager’s look at to determine the health of their project’s sales funnel.  These can be broken down into any number of subcategories, but these are the biggies:

  • How many leads are in your sales funnel at any given time, where are they in the funnel and how are you acquiring these leads.  This is basically your Number value.
  • The value of your funnel, which is the total possible value of leads in your funnel.  This is basically your Potential Money value.
  • How long your prospects spend in the funnel before they become an customer.  This is basically the number of days or Flow Rate.
  • What percentage of your prospects makes it through the sales funnel to become an acquisition? This is basically your Win Rate. 

Why is a Sales Funnel Important to Your Bottom Line?

By monitoring these sales funnel metrics, you’ll be able to better gauge the readiness of your customers to make a purchase, thereby making your sales process and team more effective.  The main points to keep in mind for a successful sales funnel is that you want to make sure that the front end of the funnel is filled with qualified leads and as they progress through the stages of your funnel, the probability of the sale occurring goes up.  As this happens, the time to the closing should also decrease.

In order to accomplish this, you must remove barriers to the sale.  Barriers are what prevent your lead from progressing to the next stage. 

Common barriers include:

• Concern about the value and effectiveness of your product or service 
• A price that is too high 
• Not enough motivation to buy and outside distraction 

The manner in which you remove these barriers is what will make your sales funnel ultimately more or less successful.

Five Stages of a Sales Funnelsales funnel

To help you better understand how a sales funnel works and why it’s so important to understanding your customer’s behavior, here is a breakdown of the five commonly accepted stages of a sales funnel:

1. The Lead.  Your lead is a target demographic before they have any hard contact with you.  You need to identify where your leads are online and then get entry portals to your sales funnel in those positions.  For example, if they are in a Facebook group about puppies, you need to post in that group.

2. The Prospect.  A prospect is what a lead becomes after they have shown some type of interest in your service or product.  Contact has been made, whether verbal or simply them visiting your site or clicking on a link or opening an email.

3. The Qualified Prospect/Follow Up.  Probably the most crucial shift your prospect will ever make, when a prospect becomes qualified, you know that they need what you have, they have the money to purchase it, they are the person in charge of making the purchase and now you just have to go on to the follow up process and convince them to go with you and not your competition.  From here on down the sales funnel, time is of the essence.

4. Committed.  This is the point where they have said or shown they intend to go through with the sale.  They’ve clicked the “Buy Now” button, but the sale isn’t complete just yet.  Information, payment and delivery still must be exchanged.

5. Transacted.  This is when the sale is complete and you focus on new leads.

This process sounds like a lot but can be automated. Click Here to get access to the system I use to get my sales funnel up and through the follow up process on autopilot.

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SocialAdr Review| SocialAdr vs. Social Monkee

SocialAdr Review| SocialAdr vs. Social Monkee

socialAdr reviewSocialAdr Review —A Head to Head Comparison

Any good online marketer, entrepreneur or webmaster knows that back links are a vital part of your website’s online presence.  Without a good number of quality back-links, you’ll never make it to the top of a highly competitive market which means your organic search traffic will lag, which means your sales won’t be as high as you hoped.  In other words, back links are an important piece of the online success puzzle. It took me awhile to come to terms with this fact, but back links are vital to getting your content seen.

In this SocialAdr review, I will share with you the two main tools that I have been testing in my back linking strategy: SocialAdr and Social Monkee. Also, at the end, I’ll reveal a new technology that is on the market that can make your back linking 100 times more effective in getting you more traffic in a shorter period of time.

SocialAdr Review| Social Bookmarking Tools as a Backlink Strategy

In order to successfully build your backlinks in a highly competitive industry (or if you’re targeting highly competitive keywords), you have to get smart about your strategy.  That means using the best back-link building tools available to you. 

Some of these tools that you might have heard of are called social bookmarking tools, which are designed to bookmark your posts on hundreds and thousands of sites.  Then, when people engage with your posts (i.e. sharing, bookmarking, etc.) on Digg, StumbleUpon and other social bookmarking sites, you get a ton of backlinks.

Two of the most popular social bookmarking tools for link-building that I’ve been testing are Social- ADR and Social Monkee.  While similar in name and function, the two tools are very different. Let’s take a look at both to see which is better for your purposes:

SocialAdr Review| Is It Worth It?

Signing up for Social ADR is free, but you will have to add some login details in order to utilize this social bookmarking tool.  Once you are in, then you have access to 24 social bookmarking sites (expect to spend a bit of time here with the login details).  Other users can then bookmark your URL giving you instant backlinks.  After the lengthy signup period, it only takes about a minute to do the rest of the work—then, simply leave it up to the way the tool is designed to work.

Of course, as with anything that takes time to set up, you can pay a nominal fee and have SocialAdr set everything up for you, so if you’re super-busy, you might want to go that route.  Otherwise, SocialAdr is a completely free tool.  There are, however, paying options that make it easier for you to get bookmarks.

This is because in order for your bookmark to be shared by others, you have to have enough credits in your SocialAdr account.  You can get free credits by sharing other people’s bookmarks (which is why this works, since other people are sharing your book marks to get theirs shared as well), or you can directly purchase the credits if you don’t want to participate with any of that hassle.

There is also an option for a paid plan where you get unlimited benefits and shares.  If you are choosing the free option, you can only share five bookmarks each day in order to prevent back-link spamming (this is a good thing and protects you since back-link spamming gets you Google penalties).

Unfortunately, this means you can only earn five credits per day, so your link can only be bookmarked five times per day max (unless you have a store of credits, buy them or sign up for a paid account).

After your URL is shared around 25 times, it is transferred to the archives for permanent linking. Whether you choose to get here free or by paying is up to you, but if you are running an enormous website or company, you might want to consider the paid option unless you can get some tech-savvy intern to take over the SocialAdr account.

All in all, I found that this SocialAdr is easy to use but can be time consuming and expensive if you’re doing the paid version. The free version is fine if you have the time, but to be truthful, you’re just not going to get the same results compared to the paid packages the offer.

socialadr review

Socialadr Review| How Does Social Monkee Compare

So, rather than tell you what’s the same about Social Monkee vs Socialadr, here’s what’s different. Not only is Social Monkee a newer tool, it also doesn’t make you add all of your login details at each of the social bookmarking sites as they use mainly Web 2.0 sites for back-links.  This means it takes less set up time on your end while getting the same job accomplished.

Also, in regards to price, like SocialAdr, you also have a free version and paid version. The upshot of the paid version with Social Monkee is that you can chose to pay yearly as opposed to monthly. Much easier on the pockets, in my opinion.

Furthermore, some people prefer Social Monkee because the results you get in your backlinks are more specific for what you are doing.  In other words, with Social Monkee, you get exactly what you pay for—X amount of dollars will gain you X amount of backlinks as soon as you click your mouse.  These types of instantaneous and guaranteed results go a long way with website owners that are trying to get fast, real results which are measurable.

Unfortunately, this does come with one big drawback in that the speed and guarantee of Social Monkee means you are getting lower quality backlinks that you would with Social ADR.  This means they won’t be as powerful a boost to your website’s rankings because they are coming from lower PageRank websites.

Socialadr Review| Which Should You Choose?

So, the choice is up to you: slower, quality backlinks with SocialAdr or faster, lower-quality backlinks with Social Monkee. 

But wait, something new has been added to solve the back linking dilemma! 

CLICK HERE to get your hands on a brand new system that gets 50 authority links per day to your site for guaranteed traffic, leads, and sales… 100% on autopilot.

I’ve been testing it out and it’s proving to give my SocialAdr Review a run for its money.

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Top Online Lead Generation Strategies for 2015

Top Online Lead Generation Strategies for 2015

online lead generationOnline Lead Generation For 2015

Despite the fact that no two businesses are alike and the fact that there are really no cookie-cutter marketing solutions that can be applied worldwide, when it comes to online lead generation strategies, a few work out across the boards. 

These are the timeless, top online lead generation strategies that will never become obsolete or played out and will work for virtually any business, idea, person, message or whatever, as long as there’s an online presence.

What I mean by an online presence is having some place for the lead to end up in, be it a landing page, website—whatever.  It doesn’t have to be popular yet, that’s what the lead generation strategies are for!

The Best Online Lead Generation Strategies Moving Forward

So with that said, here are the best lead generation strategies for not only this year, but next year as well.  How can I predict that far into the future?  Because these are the best strategies for generating leads year in and year out:

1. Search Engine Optimization.  SEO, the old standby for a reason.  Optimizing your site for search engines will boost your standings in the SERPs, thereby giving you more organic hits.  The higher up on the SERPs you are, the more leads you will generate simply because you look like the authority in the industry—why else would you be up there?  If you have to, hire someone to do the offpage SEO for you, getting into the backend of the site and fixing up your h1, h2, etc. tags, adding alt text to your media, making sure the meta data is correct, fixing errors, naming the pages more effectively, etc.

2. Website Optimization.  While some don’t see a difference in SEO and website optimization, there really is one.  SEO is optimizing for a search engine—optimizing your website for a person is an often ignored factor in lead generation.  What you want to focus on here is user-friendliness.  How easy is the site to use?  Is it an enjoyable experience?  Does the viewer get the exact information they want from your site or is it confusing, misinformed, generic or redundant?  For both SEO and website optimization, a killer blog will really improve your lead generation, but don’t overlook a redesign of your website if it’s cluttered, hard to use or just friggin’ ugly.

3. Social Media.  Social media has been dying for years now according to the so called experts—don’t listen to them.  Social media is as viable a source for lead generation as ever—you just have to know where to look and what to do.  For this, knowing your demographic well is the only way to be on the right social media platforms at the right times.  You aren’t going to capture the teen demographic on Facebook anymore, but you might on InstaGram.  Also, you aren’t going to use Pinterest to target CEOs and upper management, you’re going to hit up LinkedIn.  Know where your audience is social and then go share some media!

4. Email Marketing Campaigns.  Email marketing is not dead, despite the publicized doom that accompanied the Gmail compartmentalization of the Inbox.  On the contrary, click-thru rates have actually gone up because now users are opening the mail they want to open, in turn making the emails get in front of a more qualified lead audience than ever before.  The only thing left for you to do is build your list and learn how to craft the perfect lead capture email.

5. PPC Ads.  Finally, there are PPC ads.  I put this up here hesitantly since I’m not a huge fan of paying to play (organic all the way!), but there’s no denying that PPC ads work.  While there is no long-term benefit for PPC ads (unless you have bottomless pockets), there is certainly a short-term gain in both lead generation and conversion rates.  This is great for startups and new launches, as well as the business that needs a boost to meet quota right before the quarter ends.  Just remember that your ads have to be effective to work, meaning they must be catchy, targeted, in the right place at the right time and most of all, lead to an effective landing page that is consistent with the ad.  When PPC ads are firing on all cylinders, they are a great way to generate some real quality leads—just make sure you keep them so you don’t have to pay for them again!

What About Targeted Lead Generation Strategies?online lead generation

Of course, as I mentioned at the beginning of this article, these are just the universal lead generation strategies that are out there. 

Yes, they perform well, but for certain industries, other online generation techniques provide a more targeted response from qualified leads.

To find out more about Online Lead Generation options that are available for your business model, CLICK HERE right now.

 

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The Solo Ad Secret—What You Need to Know about Solo Ad Marketing

The Solo Ad Secret—What You Need to Know about Solo Ad Marketing

solo ad

The Solo Ad Revealed

If you’re looking for a fast, effective way to build your email list or drive traffic to your site, you’ve probably been told that marketing a solo ad is a great technique to use. Well, you haven’t been lied to, that’s for sure! Using a targeted Solo ad is an amazing email marketing technique that can provide that crucial first boost to a new business or push your quarterly quota over the top during a slow quarter.

Although it’s not a marketing method that I would recommend for some newbie entrepreneurs who are building a home business as a long term strategy, it is a great way to give your list building a boost as well as get leads for your business. That being said, there are some established businesses and marketers that have made an entire career using a solo ad as their primary email marketing strategy.

Solo Ad Marketing 101—What are Solo Ads?

For the completely uninitiated, solo ads are a way to essentially “rent” someone’s established email list for your own promotional purposes. They work like this: Marketer A has an enormous email list built up. Marketer B is in the same niche or a closely related niche as Marketer A but is just starting up and/or has no email list.

Marketer B approaches Marketer A about buying a solo ad. A price is agreed upon and Marketer A sends out Marketer B’s ad to his email list. Payment is received and both parties move on with their lives and business plans as normal.

That’s pretty much the way solo ads work, in a nutshell. Now the rest of the process is where some marketers get scared off—don’t be. Buying a solo ad is simple and if done properly, can net you some great results and serve as a huge boom to your business.

Solo Ads 101—How Do You Pay for Solo Ads?

There are a few different types of payment plans that are typically used with a solo ad. I recommend you stay away from cheap solo ads that over offer. However, depending on your preference and that of the solo ad providers, you do have a few options available to you:

1. Pay Per Click (PPC). This means you will pay the solo ad seller a predetermined amount (generally between .10 centssolo_ad_ppc and .50 cents depending on how targeted and extensive the seller’s list is) based solely on how many clicks you get to your site (or email signups, or whatever your CTA is trying to accomplish).

2. Pay Per Open (PPO). Just like above with the PPC, except that you pay per time your email ad is opened by a member of the ad seller’s list.

3. Pay Per Sale (PPS). Also called “pay per conversion,” this simply means that you will pay a predetermined amount based on how many actual conversions you receive as a direct result of the email list.

Expect to pay more for bigger lists that are highly targeted as they will likely drive in more targeted traffic, highly qualified leads and ultimately, more revenue (or conversions). You can also expect to have a guaranteed minimum from the owner of the list—they will generally keep on sending your email out until the minimum number is met. The minimum number will be tied into the method you are using to count success (i.e. PPC, PPO, PPS, PPV etc.).

Basic Steps of a Solo Ad

When you want to get started with your solo ad, there are a few basic steps that you must take before, during and after:

1. Create a Landing Page. Your solo ad will only be as effective as your landing page. This is where you are hoping the people on the list will visit after clicking through your email. The landing page is very clear and concise in that it tells the viewer exactly what it is you want them to do with as little friction as possible, prompts them to do it, and then allows them to complete the action (i.e. making a purchase, downloading an eBook, signing up for your email list, etc.).

2. Draft the Email. As with any good email outline, your email should have an urgent, compelling subject line, be brief and enticing in the body and as always, sell the CLICK as much as possible. Provide reason and incentive, typically embodied by the “get” as in, “What will they get if they click?”

3. Contact the List Owner. This can be a tricky part for the uninitiated, but it works well for me and it will give you a great place to start. Be sure that the list owner is in your niche or similar (similar is better, obviously, because if you are in direct competition, the list owner is not going to sell to you!). For example, if you sell custom dog bowls, taking out a solo ad with the neighborhood pet groomer during holiday season as a gift idea is an excellent idea.

If you’ve been interested in learning how to create your first solo ad campaign but don’t know where to start  CLICK HERE and discover how you can get up to 50 leads a day with your targeted solo ad.

 

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Website Backlinks—What You Need to Know for SEO in 2015

Website Backlinks—What You Need to Know for SEO in 2015

website backlinksWebsite Backlinks| Analysis

With all of the updates and constantly changing algorithms from Google, Bing and Yahoo!, it can be difficult to keep up with the best SEO practices.  Website backlinks in particular have created a lot of confusion in the online community, with harsh penalties being doled out to websites that aren’t keeping up with the rules. 

Unfortunately, these rules can be difficult to decipher, so here’s a plain-language look at what website backlinks are, what you need to know about them and the best way to build quality backlinks moving forward.

What are Backlinks?

The short and simple definition of a backlink is any link that a person can click on that will take them from somewhere else on the internet, straight to your site.  For example, if someone likes your company and recommends you on their blog with a link back to your site, that’s a backlink.  Similarly, if you post links to your website in other areas of the web, they too are backlinks. A backlink can simply be your website or it can be embedded in the text as an anchor link.  Whatever the case may be, the ultimate litmus test for a backlink is “does it lead to your website?”  If so, it’s a backlink.  Unfortunately, that’s the only simple part of the equation—understanding what a website backlink is. 

From here, it gets a little tricky (but I’ll try to simplify it for you!).

Website Backlinks|Why are SEO Backlinks Important?

Website backlinks are important because search engines such as Google, Bing and Yahoo! all use algorithms to rank websites on the result pages.  That is to say, certain things you do matter more to a search engine when it comes time to suggest you to a person making a query.  Seo backlinks carry a lot of “weight” in these algorithms meaning that they directly influence your ranking on a Search Engine Result Page (SERP) when a person is looking for you or someone/thing like you/your business. As you know, the higher you rank on the SERPs for relevant searches, the more qualified leads and traffic you have coming into your site, so it stands to reason that if backlinks help you rank higher, you want as many website backlinks as possible, right? 

Well, not so fast, this is what tripped me up! Seo backlinks are all about quality over quantity. That’s because you only rank higher in a search engine’s mind if you have website backlinksquality backlinks.  That is to say, the more popular and highly rated a website is that posts a backlink to your site, the more positively it is going to affect your ranking.  On the other hand, if you have poor or low quality backlinks, they can negatively affect your ranking.

You can think of it like this: if two groups of people are talking about you to someone who is inquiring about your services and one of the groups is well-respected while the other is a known pack of liars, Google only wants to hear from the well-respected group.  To do this, search engines “weight” backlinks coming from websites by the site’s PageRank. 

The higher the PageRank of the site that is creating the backlink, the better your site will look in the eyes of Google.  The search engine will think, “Well, if so and so thinks highly of them to recommend them, they must be a high-quality site.  We’ll recommend them as well!”  But if you are getting tons of website backlinks from sites with a low PageRank, Google will say, “Hey, these guys get no respect from the good pages.  We’re not going to respect them either.”

What’s the Best Way to Build Quality Website Backlinks?

So, what’s the best way to ensure that your website backlinks are all coming from quality sites?  It used to be that you could do things like guest blog or ask for backlinks, but now, the best SEO practice is to focus on your own website and let the backlinks come naturally—tend to your own garden first, as the saying goes.  By creating a quality site with insightful, helpful and original blogs, you will organically generate website backlinks. 

These are also called “no ask website backlinks,” but whatever you want to call them (inbound links, inlinks, etc.), just know that quality begets quality.  When your product or service is good and the material you are putting out there is good, the links flow naturally.  Focus on answering the burning questions your customers have, not just ” how can I get backlinks for my website”.  Provide insight into the industry and become an authority in your niche.  Put your opinion out there or provide your own take on situations and hot topics.  When you do this, people will not only want to share your content, they will want to link to it because they want to be linked to you. 

For a more in-depth look how to get quality website backlinks and to get access to a successful  link building strategy that I’m using right now, CLICK HERE   

 website backlinks end

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Online Marketing |Online Marketing Exposed

Online Marketing |Online Marketing Exposed

online marketingOnline Marketing Exposed

The question I get asked a lot about Online Marketing is; what do I do all day while I’m marketing online? As an online marketer you don’t have to travel to a physical location for 12 hours or more a day (common when you own a traditional biz) in order to get your work done. I get to work on my computer from the comfort of my home. And let me tell you, there is always work to be done. Sometimes I can start working from the time I wake up, eat, get my coffee and sit down at my computer in the morning, and the next thing I know, it’s night time already! That’s just me though, and it’s not all of the time, but it does happen.

I compiled some useful information that I hope will shed some light on Online Marketing. The following answers the question of what and how an internet marketer attracts leads and creates income for their business.

 

Online Marketing: What is it exactly?

Wikipedia uses the term Online advertising to define online marketing. Stating that “online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising”…. In this article, we’ll break this down a bit further.

Online marketing is the marketing of products and services over the Internet,pure and simple. It is using the Internet to do one or more of the following:

  • Communicate a company’s message about itself, its products, or its online marketing services
  • Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
  • Sell goods, services, or advertising space over the Internet.

Online Marketing Components

These are some of the tasks the internet or online marketers performs on a daily basis to promote their business and create cash flow.

Online Marketing|Owning a Website or Blog

Setting up a website, consisting of text, images and possibly audio and video elements are used to convey your company’s message online,in order to inform existing and potential prospects of the features and benefits your products and/or services offer. The website may or may not include the ability to capture leads (but it should) from potential customers or directly sell a product or service online. Websites can be the online equivalents of offline brochures or mail order catalogs and they are a great way to establish your personal brand.

Online Marketing |Search Engine Marketing

SEM , which is marketing a website online via search engines, either by improving the site’s natural (organic) ranking through search engine optimization (SEO), buying pay-per-click (PPC) ads, listings in website directories, which are similar to offline yellow page listings.

Online Marketing |Email marketing

An absolute neccessity for online marketing; it is a method of distributing information about a product or service or for soliciting feedback from customers about a product or service through Email. Email addresses of customers and prospective customers may be collected or purchased. Various methods are used, such as the regular distribution of newsletters or mass mailing of offers related to your businesses product or services. Email marketing is essentially the online equivalent of direct mail marketing.

Online Marketing| Banner advertising

which is the placement of ads on a website for a fee. The offline equivalent of this form of online marketing would be traditional ads in newspapers or magazines.

Online Marketing |Press Releases

Involves placing a newsworthy story about your company, your website, the people involved, and/or your products/services with an online wire service.

Online Marketing |Blog or forum marketing

The act of posting comments, expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service online.

  • Out of all the components of Internet marketing, your prospective customers and clients expect you to have a website/blog. In fact, not having one could raise a red flag to a prospect. Online usage has become so prevalent today; many prospects might easily choose to do business with a company that they can get up-to-date information on 24 hours per day, 7 days per week. In fact, no matter what business model you choose it is vital that you have some type of web presence!
  • Even a business that only has very local customers, such as a single location restaurant or shoe store, can benefit from having a website and engaging in online marketing. And, those businesses whose customers are not restricted to a geographical location  might have a difficult time finding an alternate method of attracting customers that offers the reasonably low expense and worldwide reach of a Web presence.
  • Because of the “virtual” nature of most home businesses, websites, if not an absolute necessity, can certainly provide benefits to a home business owner. Since most home-based businesses don’t have a physical location, a website provides an inexpensive means for prospects to get to know what you do or what you sell and can even be a “storefront” for selling goods and services directly.

The Internet has greatly enabled my home businesses to prosper because of the reasonably low cost to start and maintain a web presence. Therefore, Internet marketing should be part of your business plan and your marketing strategy

Online Marketing |Article marketing

Involves writing articles related to your business and having them published online on syndicated article sites. These articles then have a tendency to spread around the Internet since the article services permit re-publication provided that all of the links in the article are maintained. Article marketing can result in a traffic boost for your website, and the distribution of syndicated articles can promote your brand to a wide audience.

Online Marketing |Social media marketing

Social Media Marketing involves social networks like Twitter, LinkedIn, Facebook and social bookmarking sites like Digg.com and Stumbleupon.com, where you can showcase your valuable business information, products and service while creating a community presence.

 

With All of These Strategies, Can You Really Make Money Online? Watch the video

 

Start Up Costs online_marketing_costs

A lot of online entrepreneurs start up their business for as little as $50 with as little as $100 per month spent on advertising. This is a significant difference when you compare it to the astronomical costs of starting a brick and mortar business. If you spend $100 per month on advertising and sell  a $20.00 product, you would only have to sell 6 of those products to produce a profit. What’s more is there are so many free online tools that allow you to promote your business with a simple time investment instead of a monetary investment.

  • Monthly Cost

Depending on your skill level and outsourcing needs as well as different software programs or tools needed to optimize your business, you can spend any where from $50-$1,800 per month.

 

The Good The Bad And The “Uglies” of Online Marketing

 

The Pro’s

With a virtual online marketing business you can easily pinpoint your location where you want to offer your products and services. If you want to offer your products to the world that is great. If you want to target specific demographics you can do that instead. You are not limited to a specific location as you are with a brick and mortar business.

Overhead Costs

If you run a business online there is very little overhead costs unless you choose to store inventory. The only other overhead costs are a laptop computer, Internet connection, and telephone and most business users do not even have a telephone. Instead they opt for VoIP services such as Skype which allows you to make worldwide calls for free to other Skype users.

Short Work Week

When you set up an online business it operates 24 hours a day 7 days a week. Thanks to automated software you can generate sales with your business even when you are away from your computer and while you are sleeping. Instead of having to limit your customers to specific hours you can be open 365 days year round without having to give up your life. Although you still have to plan and set goals, you have the convenience of setting your schedule as you wish instead of running your hours around a scheduled work week.

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The Cons’

Less Social Interaction

Web business owners rarely hold meetings in-person. The majority of online businesses are run from home offices. While this is convenient for many people, it does not offer the same social setting as a traditional workplace. Most online business communication is done through email and face-to-face meetings are the exception rather than the norm.

Promoting an online marketing business can be difficult

With so many small and large companies vying for attention online, it can be difficult to stand out from the crowd and grow your business in the face of competition. Your prospects may also prefer the traditional shopping experience, especially with certain types of products. As an online business you may have trouble developing relationships with customers who you never interact with directly. This may hurt loyalty or make customers who are more comfortable with an in-person purchase less likely to patronize your business.

More Competition in the online marketing world

A major disadvantage of online is the increased levels of competition. Because individuals and traditional businesses can enter the e-business marketplace, sellers must find a competitive advantage over more competitors than usual. Foreign companies may also be entering the internet business marketplace flooding the market with cheap or inferior goods. Companies may also offer substitute goods at a cheaper price, giving consumers more purchasing options than before. These types of competition can limit a new marketing business from getting off the ground, much less succeeding in the marketplace.

 

online marketing masteryOnline Marketing can get really confusing and overwhelming if you don’t know what you’re doing. You Must plug into a system that gives you the essential tools and the know-how to get it off the ground and get your business seen in the crowded marketplace.

The good news is, you don’t have to do ALL of this alone! There is a TURNKEY system that will do the hard work for you; the marketing strategies, the website templates, the auto responders, the affiliate sales funnel, EVERYTHING!

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