If you’re looking to get your first online marketing efforts going, there is no time like the present to get started. With so much business generating from online and mobile searches, if you don’t have an online marketing strategy in place, you’re already behind the curve. In this article, I’m going to go over the six essential online marketing steps that you need to take in order to get your campaign and marketing efforts up and running quickly and easily.
Six Vital Online Marketing Steps for Internet Marketing Success
Regardless of your product, service or overall intended outcome, these six steps to online marketing success will help you bring your goals to fruition, from inception to the market, helping you increase your bottom line by bolstering your online sales.
Defining a Keyword Strategy.
In the simplest explanation of how online marketing works, people use keywords to find your site which increases your sales. Of course, it’s much more complicated than that, but that does give you a sense of just how important your keyword strategy is. Keywords are the words that people type into search engines to find what they are looking for. If you’re a dog grooming company in Boise, some of your keywords will be “Boise” and “dog grooming”. But because you’re probably not the only groomer in Boise, you’re going to have competition out there for those keywords. That’s where your keyword strategy comes into play. The goal here is to find keywords that have a high search volume but low competition. This means that people are searching for these keywords, but your competition hasn’t optimized their sites for those words. By using keyword tools such as Google Keyword Planner from Adwords or Wordstream’s keyword tool (both free), you can research and plan your keyword strategy effectively.
Optimizing your Website to Increase your Online Marketing Presence.
Once you have your keywords, it’s time to use them in order to optimize your website. Optimizing simply means creating a website that is more easily found by search engines. To do this, you’ll need to sprinkle your keywords throughout the content on your page, including video titles, tag lines, your URL, alternative text, in your subtitles, etc. Basically, you want the keywords to show up so that when a query is entered, when a search engine crawls your site and indexes your pages, it will understand that your site is relevant to those keywords, and in turn, your potential customers. The search engine will then direct traffic to your site, thus increasing the chances that you make a sale, which is the goal of online marketing.
Creating a Blog and Content Marketing.
Part of the content on your site that can be keyword optimized will be your blogs. Blogs are a form of content marketing, or content that has the specific goal of driving sales. In fact, all content on your site should be driving sales as per online marketing 101, but it should also present some value to your viewers. This will keep them interested as well as attach value to your product, service or good. Plus, blogs have a few additional benefits such as creating fresh content (which helps you rank higher and stay relevant in the eyes of search engines and customers) and having the ability to go viral. An item that goes viral (most likely through social media, but sometimes email and other mediums), will increase the reach of your brand and message.
Promoting your Content through Social Media.
Social media is a huge and free online marketing platform that is a must-have for anybody looking to increase their online sales. If you aren’t on social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest already, you need to be by the end of the day. Social media allows you to connect and interact with fans and clients, tailoring and delivering your branded message for free while creating more in-roads to your website and keeping you fresh in the minds of your customers—and that’s just the tip of the iceberg. The bottom line is that social media is the most popular online marketing tool nowadays.
Turning Leads into Conversions.
Once you have leads coming into your site, you want to have a sales funnel structure that constantly pulls customers further towards making a purchase/signing up/downloading/etc. This is vital to the success of your online marketing efforts. To do this, your website should provide an easy-to-use customer experience that doesn’t distract them from the final goal (the conversion). The customer should receive increasing value at each step of the way, further pulling them into the sales funnel. The site should also make it clear what the customer should do through the use of clear and concise calls to action.
Analyzing and Refining Your Strategies.
Finally, you need to constantly monitor, analyze and refine your online marketing strategies. You can do this through a number of free sites such as Google Analytics and Google Webmaster. Monitoring how successful your site is by analyzing your keyword strategy’s effectiveness and metrics such as your bounce rate will allow you to change and refine your online marketing strategies as you go, with the ultimate goal of optimizing your traffic and conversions in mind. You want your message to get more and more targeted to reach the exact customer base that you need to in order to maximize sales, the overall goal of all online marketing.
Furthering your Online Marketing Efforts for More Success
After you’ve implemented these six online marketing steps, most of your groundwork for online marketing success will be laid. Of course, it’s important that you understand online marketing is an ongoing effort—there is no passive action that can lead to true internet marketing success. You have to constantly analyze and refine your marketing campaign strategies, as well as provide fresh content if you want to stay relevant in your niche. And while there are both simple and complicated ways to do these things, the bottom line is that they need to get done. Which path you take depends on your online marketing goals and the time and energy you wish to spend.
Of course, you can always outsource these jobs, but regardless of whether you want others to do them for you or you want to handle everything yourself to cut down on expenses, there are some key points for moving forward with your online marketing efforts that you need to understand.
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Although it no longer represents a novelty, internet marketing is still a controversial subject if we consider the numerous conservative voices that declare traditional commerce to prevail over any online attempts. In other words, we have a lot of haters out there! Lol!
Regardless, the fact of the matter is, there are thousands of successful internet marketers out there who started from scratch and have made a fortune, building a reputation and writing history in their line of business, so we have to assume online marketing comes with its share of benefits, wouldn’t you say? Let’s take a closer look.
The Benefits of Internet Marketing
Minimal costs – Running a business the classic way involves paying rent, salaries, utility bills and taxes that can be overwhelming, especially for someone who is doing this for the first time. Online, with just a couple of hundred dollars, you can set up a website to promote your products and services, and, if anything goes wrong, you can always sell it and recover your money. Yes, you can actually make money by selling your website. As I’ve stated many times, having a site is like owning prime real estate minus the headache.
The possibility to go worldwide – The products you sell can be seen by people all around the world, online, without you having to invest more money or set up new websites. Taking care of details like shipping and payments is all it takes. And if you are in a Network Marketing business, shipping and payments are taken care of through the company.
Low advertising budget – If you had an actual store, you would have to advertise for it in the newspapers, on radio or television. As an internet marketer, you can post your ads all over the web, paying only a fraction of the money traditional advertising would involve. Even better, you can promote your products for free, through article marketing.
Internet Marketing from Search Engine Optimization to Incredible Sales
In order to make your activity known on the web, you can write articles that offer useful information related to your niche or describe the products and services you promote as a general category.
In exchange for your articles, numerous directories let you include links towards your website. This way, the people reading your articles are guided towards your website and, if they like what they see and / or read, they will undoubtedly buy.
A great number of visitors will also help you gain a better position in SERPs and, for the same objective, you can have your website’s blog enriched with relevant, keyword optimized content on a regular basis.
Most of the above strategies make the principles of search engine optimization, one of the most important parts of internet marketing. Your website will need an optimization campaign, simply because, just like you need to have your store located somewhere downtown, where there is a lot of traffic and, implicitly, a great flow of potential customers, you need your website on the first position in SERPs. It’s all about Location, Location, Location!
People don’t bother to check the tenth page of the search engines’ results, just like people will not be looking in a bad neighborhood to buy a house, (maybe not the best analogy, but you get the point). They check the first, perhaps the second page, and they alter their search query. Therefore, you need to be among the first, and, for that, you need to please the search engines using quality content, thousands of quality backlinks and a thoroughly optimized website that would make any internet marketing entrepreneur proud.
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Article Marketing Vs Blogging
When I first started looking for a Easy Article Marketing Strategy to attract more leads, I was immediately attracted to blogging. I don’t really know why, I mean I didn’t consider myself the best writer in the world, but it just seemed the easiest way to get started without having to “put myself out there” like I would have had I started with video. The idea of putting together my own blog was exciting because I could make it my own and say anything I wanted to say, as long as I utilized some simple guidelines for maximum effect, of course.
Now some would say that there was a difference between writing for a blog and writing for article directories; that’s kinda true. The end goal of blogging and using an article marketing strategy is the same- you want to attract an audience. In order to do that in either case, you need to make sure that you are using targeted keywords and phrases within and throughout your content because it is the only way to ensure readers as well as Google will be able to find you. In the case of utilizing an article marketing strategy, you need to a bit further.
There are some blogs out there that don’t utilize keywords at all. That’s because not all blogs are the same. Some blogs are just online journals for people who are not necessary looking to generate leads but just want to voice their passions and interests.
Since this article will focus on generating traffic using article directories, understand that directories pretty much EXPECT your content to be keyword dense, and have a specific look and feel. That is the fundamental difference between blogging and article marketing. That being said, I always craft my blog post in the same fashion as articles for directories, just makes things easier.
Okay, But I Suck At Writing!
No worries. If you don’t feel you are good at writing or don’t know how to get started, try spending some time studying some of the top writers in article directories. You can also check out my blog post on how to craft the perfect article. Reading through their content, you’ll begin to get a good idea of the formula they are using to put it all together and how they are able to lead the reader towards the author bio box at the bottom page, which is another important aspect of your article marketing strategy that get’s results.
Article Marketing Strategy For Directories- The Break Down
Let’s get started on understanding what your article should look like. First off, you want to make sure you have ample white space around your article due to the fact that people lose interest really quickly when they see a bunch of text they have to sift through. You don’t want your reader to be confronted with something that looks like a dictionary, so break up your content with short paragraphs that will make your article appear to be easier and quicker to read. Also, one big no-no for some article directories is adding affiliate links within the body of the article; your article might be rejected.
Article Directories are getting really particular about this so make sure you read over their rules of conduct and basically keep your links contained within the Author Box.
Article Marketing Strategy For Directories- Super Juicy Headlines
Most people are “skimmers” when reading content. They are basically looking for specific phrases and words that may be of interest to their particular need. In order to help your reader have a better experience, not only should you craft a juicy title to rear them in, but you want to create a few catchy sub headings that help to peak their interest and keeps them reading. Headings are essential in your articles content – Let them be short and eye-catching.
Article Marketing Strategy For Directories- The Article Structure
OK, so let’s talk a bit about how to structure your article. Make sure you have your keyword sprinkled throughout your article. Look to distribute about one keyword per 100 words. If you overdue it, the article directory will penalize you for “keyword stuffing”. Just make sure that when you’re using your keywords that they make since. The most important places to add them are in the title, the beginning of your article, throughout the body, and again in the final sentence.
Remember, keywords are the only way readers can find you so make sure you are doing your research for the best keywords as well as long tail keywords for you niche.
The majority of people are on the internet looking for answers to problems they may be looking to solve, so you need to make sure you are providing value by providing an informative and helpful article that solves that problem.
Article Marketing Strategy For Directories- The Author Box
The Author Box is where the magic happens. When the reader gets down to the end of your article you should be leading them to your author box that contains your CTA or call to action. This area is where the directories allow you to add any links to your blog, capture page or product offer. As we learned earlier in this article, you cannot add links to the body of your content, at least that’s the general rule. Your ultimate goal is to entice your reader to click your links to become a lead or purchase one of your products.
Most directories have a dashboard where you can find statistical information on the number of readers and the number of click’s you are getting from your articles. Keep an eye on your stats to see which articles are getting the most readers, that way you can craft more articles like those.
I love using article directories because I can write an article one day and the next day see that I’ve gotten 30 or more views with a bunch of clicks to my links! It’s awesome! Btw, the article directory I get the most traffic from is www. ezinearticles.com
Using this particular Article Marketing Strategy is one of the best ways to get free traffic to your sites so you can really grow your business, just be careful and know the rules before posting in directories.
Studies by The Small Business Administration show that the number of women owned businesses increased by nearly 90 percent in the past 10 years. Internet marketing is a major business component. What factors explain why so many women have decided to become entrepreneurs?
I’m sure it wouldn’t surprise you.
Many women are motivated by their need to have more time with their families
and personal interests. Today’s business women do not consider the large corporate environment conducive to pursuing there dreams of innovation and creativity. As a matter of fact, many of these entrepreneurs are taking the skills that they acquired from their corporate jobs and applying them to their own businesses. Many stay at home moms who were once in corporate America are the biggest advocates of business ownership because they see that it is the ideal way to blend their family needs with the ability to launch their creative business ideas.
Did you know….?
The average age of women entrepreneurs is 41 yrs old, 85% are of Caucasian descent while 15 percent come from a variety of minority communities. Only 32% have completed at least a four year degree, 23 have an MBA, 57% are married, and 36 % are single or divorced, while 50% have at least 1 child.So in todays economy and because of todays technology, women from all walks of life are creating their own business and their own happiness. There are no limitations compared to the corporate world except for the self imposed ones.
The vast majority of women entrepreneurs see the Internet as the most important tool in their business.
The framework of the New Economy
The corporate business model has been loosing its appeal for a huge section of the working population for many years now. With corporate layoffs and cuts, people are finding out that the old way of relying on being an employee is not to be trusted. Gone are the days of staying in a “secure” job for 20 some odd years and retiring comfortably in the tropics somewhere. People are looking for a solution, and women are taking leaps of faith to move away from this the old way of earning a living.
The world wide web is the framework of the new economy! It is providing away for people to take their financial security into their own hands. As part of this trend, women are leaving large corporations to create online businesses in droves.
The most Common Reasons for Women becoming Business owners.
Opportunity is the chief reason for business ownership. As well as:
1. the opportunity to take risks with new ideas and test personal limits
2. the opportunity to create personal wealth and time freedom
3. the ability to have a positive impact on the lives of others.
4. the opportunity to realize a personal dream or vision.
The new economy is ushering a whole new platform to creating greater personal wealth and time freedom through business ownership. Nowhere is this more evident than in the Online Marketing world, and women are stepping and taking a large piece of that abundant pie.
Taking advantage of people’s tendency to spend more and more time online, quite a few entrepreneurs have decided to try their luck in online marketing. These forward thinkers understand that whether it’s a service or a product that people are after, making choices and buying online is so much sweeter and easier than going to your local shopping center, dealing with traffic, plowing through crowd and waiting in long lines at the cash register.
As an online marketer, you don’t have to invest the hundreds of thousands of dollars that the traditional “brick and mortar” business model requires. No pulling your hair out trying to rent a space, renovate it, decorating and furnishing it, or even the worries of finding a product to fill it up with. Nope, in the realm of online marketing, with a couple of hundred dollars and a few smart choices, you can have your business up and running in a matter of days. But don’t let me make you believe that owning an online business isn’t hard work, it is, but it will never be as difficult as the alternative. Here are a few basic steps to get your online business rolling.
The Basics of Online Marketing – Setting up the Website
The key to success in any business, online or off is presentation. When you decide to do everything online, the offices and showrooms are replaced by the website. Every single detail about it has to meet perfection, from the domain name to the colors, fonts, pictures and videos, but, especially to the content.
So, you need to start with a domain name for your website that is representative of who you are and what your business is all about. Create one that speaks of your products and is easy to remember. Then, you must follow it up with a suggestive design and an unforgettable logo.
The Basics of Online Marketing- Multi Media
Videos are a must in online marketing, in fact, off line businesses are seeing the benefits of utilizing video marketing as well. This is because studies show that people find it a lot easier to watch videos than to read endless stories. When posting videos, you have the chance to reach your audience through both visual and audio channels. Then, you can add pictures of the products you wish to promote or testimonials to confirm the quality of the services you offer.
Back them up with some original and relevant descriptions and chances are your visitors will turn into customers. However, in order for that to happen, you also have to make sure that all the elements of your site are well organized, in order to make your website easy to navigate and appealing to visitors.
The Basics of Online Marketing – Search Engine Optimization
The problem with moving your business online is that if the search engines don’t see your website and like it, no one else will have access to it either. You therefore need an aggressive search engine optimization campaign, otherwise known as SEO. Regardless of if you choose to do everything yourself or leave it to someone with more experience in the field, the campaign has to focus on high quality, original and relevant content and on creating back links to your website.
Getting your website on the first pages of the search engines may take weeks, even months, but once you succeed, you will have a constant stream of visitors that can turn into paying customers allowing you to have a continuous supply of money flowing to your bank account.
Just don’t forget that, once you get those visitors on your site, you need to be encouraging them to buy and to keep them coming back for more. How is that accomplished? By providing bonuses, freebies, discounts and email an marketing campaigns that keeps them interested. However, be mindful of your email marketing techniques, nobody likes to be spammed! Ensure that you have these basics in place and you will be on your way to online marketing success!
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So, you’re all excited to start your article marketing adventure! You’ve put a lot of time and effort in creating content that is spilling over with value; to tell the world that you have the answer to all of their business marketing problems, right?
You’ve been reading and learning and watching training videos on the topic of the glories of article marketing. You’ve created your very own blog to drive traffic to. You’ve been putting together your affiliate programs that you are sure people will want to know about and buy just from you…..right?
You log into your Free Ezine Article account with the anticipation of all those leads you’re about to get, and all the money you’re about to make from your affiliates. Your first piece of content is all about how wonderful your business opportunity is and how much profit the average Joe can make if they just click on your link……
You paste your article in, hit submit, come back 24 hours later to check your account. To your horror and disappointment you see that your magnificent piece of value packed content, (at least you thought it was value packed), has been DENIED APPROVAL AND YOUR ACCOUT HAS BEEN SUSPENDED ‘TIL FURTHER NOTICE!!
With your head spinning in disbelief, you begin to wonder if your hopes for a successful home based business has been squashed! Is your career over before it even gets started? None of the training tutorials told you about this! How did this happen and what do you do next??
If this little scenario sounds familiar to you, don’t panic, your career isn’t over yet, by a long shot! Welcome to the wonderful world of article marketing. These are the little learning experiences that will make you an expert in the long run. This is just a minor setback, that last thing you want to do is give up now.
Here are the Top 5 things you need to do to avoid a situation like this:
Make sure you read EzineArticles.com Terms of Service for Authors- Completely.
I totally understand how easy it to just overlook the information in this area. I am very guilty of not completely reading the terms of service for many systems and programs over the years myself. However, ignoring this important step will hurt in you the short run.
Next, read the Editorial Guidelines for Submitting To EzineArticles.com
This area shows you how to submit your article and will save you so much time and headache if you review this area first.
Understand the meaning of Value.
Though you may feel that your business opportunity and affiliate links are beneficial to the reader, think again. What is considered value to one person is just pushy sales promotion to someone else.
Think of value as solving a problem. Your reader may not be looking for how to make money or interested in joining your business opportunity, but they are looking for help with something. It’s your job to anticipate that problem, possibly something you’ve experienced yourself , and share the answer with your prospective readers.
Do not put your URL links or any hyper links within the body of your article.
This is considered by Ezine.com as blatant self promotion and is not something that is directly useful to the reader. I know your’re thinking, what exactly is the purpose if you can’t provide your links to drive traffic to your site??.
Don’t worry, Ezine.com does have your back here, and has reserved the Resource Box area for just this purpose. Remember to review the Terms of Service and Editorial Guidelines for more information on how this all works.
Also, you are not allowed to have your affiliate links anywhere in your article. This includes the Resource Box, unfortunately. The way to get around that is to send your traffic to your main site and refer them to your affiliate link from there.
Don’t Sweat the Small Stuff.
Thank goodness we have the ability to learn from our mistakes. This is how gurus are made. When you stumble and fall, get back up, wipe yourself off, and share what you’ve learned with others. This is one of the ways, (the hard way- lol), but one of the ways you can provide real value.
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