Whether you know it or not, Realtor’s make great network marketers for a number of reasons, but mainly because the two professions deal with much of the same skill set in networking, dealing with clients and business models. We’ll go through each of the reasons below in more detail, but it is worth mentioning that not are taking advantage of network marketing as a profession, given how successful they are at it.
With that said, let’s take a look at why Realtor make amazing network marketers.
Realtor’s Understand Time Put In Versus Money Pulled Out
Try to explain to an hourly wage earner why they aren’t getting paid by the hour and they’ll likely have a hard time—this is why they remain hourly wage earners. They have neither the understanding for the concept that trading off hours for exact dollars isn’t a good way to make a living, nor the stomach for the leap of faith it sometimes takes to understand that. It can be scary moving into a profession where you aren’t earning a set amount based on purely showing up for work.
But Realtor’s know better than that. They understand that hours for dollars doesn’t make sense—or cents. Putting in quality hours that work towards a larger payday is something Realtor’s do on a daily basis. A good Realtor knows that going through a few slim times in the beginning or your career is only a temporary setback—more like a rite of passage, especially once those big paydays start rolling in.
Realtors Understand Prospecting and Qualifying
Just like network marketers, Realtor’s have to be able to cut through the junk in the market and find the diamonds. Paying attention to a tire-kicker out of common courtesy is fine, but if you don’t understand how to prospect and qualify your leads, you’re going to be spending a lot of time holding people’s hands that have no intention to buy. If that’s what you want to do, perhaps the hourly wage is better for you since the big payday will never come.
That’s a common problem with first-time network marketers, but it’s why Realtor’s excel at the job. They already know how to spot the interested leads and prospects from the lookie-loos. Spending time with people who are actually going to buy is essential, so knowing how to identify those people is critical—Realtor’s are perhaps the best in the business at this.
Realtor’s Understand Mentoring and Assisting
After identifying the prospects and qualifying them, many network marketers can grow weary with the sales process. They expect upfront action and instant sales. But a Realtor’s brings patience to the game, as well as a long list of skills that are meant to nurture even the most qualified lead as long as it takes to make the sale.
Mentoring and assisting customers and qualified prospects can be frustrating for many, but to realtors, it’s just another day at the office—or at the model. This is what drives home sales and builds a long list of retained clients and contacts for future endeavors. The point here is not to have a one-time sale, but a client for life—Realtor’s get this long-term aspect and understand that a little mentoring and assisting goes a long, long way. This is particularly true in network marketing as well.
Realtor’s Understand Relationships
For the average sales person, a relationship lasts as long as the time it takes to close the deal. Then, they move on to the next person, form a “relationship” that ends when the money hits their palm, wash, rinse and repeat. But for realtors and network marketers alike, relationships are two-fold.
First, part of the job is cultivating new relationships, from the meeting point straight through the sale. Then, the second half of the job is keeping those relationships intact. A realtor’s job is never really done, not until the day they retire. They know that at any point, a former buyer might be looking in the area and so, they keep every relationship they cultivate—so do successful network marketers. For some newbies to the network marketing game, this proves too much work, but not for a realtor.
Realtor’s are Self-Motivated
Finally, realtors are self-motivated. They don’t need a boss standing over them cracking the whip—they know they are going to make more money when they do the work properly. Network marketers quickly find out the same, or they fall out the game. With realtors turned marketers, the latter rarely happens.
If you’re a Realtor, you owe it to yourself to take a look at network marketing, especially when your skill set would carve you out some easy cash. To find out more about a great business that you could excel in CLICK HERE right now.
While some habits die hard, one that is dying an ugly death is offline realtor marketing—at least as a primary marketing resource. For those not in the know, traditional boots to the ground realtor marketing is what you saw ruling the market twenty years ago—signs on the front lawns of houses, newspaper ads with houses for sale and apartments for rent, fliers at the supermarket, brochures at the office and in local shops.
Now, it’s not to say that any of this is still not effective—it certainly is regarding real estate sales—it’s just that it’s not as effective as it once was and it certainly isn’t effective on its own anymore.
Why Has Offline Realtor Marketing Fallen Out of Line?
That’s because the way people search for houses for sale and apartments for rent has changed. With this shift in the customer base, the realtor industry has to respond in kind, and most have. Instead of focusing primarily on traditional realtor marketing, the most successful realtors in the world have shifted their focus to online marketing. While this isn’t to say that they’ve abandoned offline realtor marketing, it certainly has taken a big back seat to online marketing. Here’s why.
Online Realtor Marketing Has Better Marketing Spend
For starters, while the costs of offline realtor marketing have gone down to some degree, the marketing spend still isn’t as cost-effective as online marketing. That’s because so many online marketing techniques are free, the ROI is astronomical. While it might take you two or three strong real estate sales to recoup the overall marketing spend of a brochure run or taking ads out in the local papers for months and months, a few well-placed blogs and properly optimized landing pages will cost you nothing but the time it takes you to write them.
Further, while your traditional realtor marketing techniques are essentially bait for a large pond of fish in which only certain fish like your bait, online marketing is specific bait for the fish you want. In other words, where you place your offline ads and content is accessible to all. Still, that means if 100 people see it, maybe only 1 or 2 are in your demographic. That’s .98 to .99 cents of every marketing dollar wasted, just to get two qualified leads.
But with online marketing, since your marketing dollar is only targeting people who are looking for you, 100% of your money is reaching the people in your target demographic, making your marketing spend astronomically more cost-efficient and effective.
Being Online Equals Real Estate Sales
Another reason that offline realtor marketing hasn’t found the real estate sales success it once had is because now, customers search online for homes, apartments and condos. The internet has changed the way we look for things, places to live included. Who wants to call up or drive around and only get pieces of the information they want when they can lie in their bed and surf the web on their phone.
They can get pictures, listings, prices, quotes, make appointments, compare properties, look into the area for schools—all from the internet. All without hearing any pitches or anything they don’t want to hear. As the old marketing saying goes, “be where your customers are.” They’re online.
Combining Online and Offline Realtor Marketing—The Best of Both Worlds
While it’s obvious that real estate sales are being made online, it’s also obvious that you can’t just give up your offline realtor marketing efforts and campaigns. They are still in play—even at this decreased level—for one reason: they do draw sales in. Your job as a successful realtor is to not stack all of your eggs in one basket, but rather divide them appropriately in the right baskets. Online and offline realtor marketing are those two baskets you want your real estate sales eggs in.
Where to Get Started with Online Realtor Marketing
So, assuming that you’re set with your offline realtor marketing, the real question now is how to get into online marketing for your realtor business. The answer to that question is simple and can be discovered by CLICKING HERE right now and accessing the best online marketing system released to date.
So tell me… Are you online yet? To what extent?
When it comes to real estate SEO, you might as well take everything that you’ve read about in those basic SEO guides and toss them right out the window. Real estate SEO is a horse of a different color for many reasons, but for one in particular: whereas other websites can be optimized to bring in leads one time and then convert them into long-term clients, real estate SEO has to work over and over again, constantly bringing in new leads and converting them into new clients. Why? Because the average person doesn’t buy a house one day and then come back a week later to buy another!
What Makes Real Estate SEO Unique
Sure, there is loyalty in the real estate game—when you get your clients a great deal and make everything run smoothly for them, chances are they will come back to you when they move again (or if you’re in the higher end of the market, buy a second or third home). But let’s face facts here: that turnaround time isn’t something many real estate agents can bank on. Plus, since most real estate agents only sell locally and most moves are made into a specific region or area, chances are that you won’t be getting a cut of your current client’s next move anyways.
That’s what makes real estate SEO so unique and vital to the industry. Without the proper real estate SEO techniques, you are waving an invisible, bait-less hook in a sea of fish that are being scooped up by your competition left and right—all of whom have fishing nets!
3 Things to Consider for Real Estate SEO
Here are a few of the factors that complicate real estate SEO as compared to a wider-ranging business that can bank on global sales, customer loyalty and static products:
1. Local SEO is Everything for Real Estate SEO. While other SEO tactics can focus in on broader keywords that are related to the industry, real estate SEO has double the work. Not only do you have to rank for those standard keywords your leads will be looking for, but you also have to match for those keywords in the exact locations that you are selling or renting property. This means double the keyword research, double the content, double the work. It means going different routes to get your rich snippets up and running, to get your local map showing on the search engine results pages—it means a lot of different work you have to put in, unless you have a real estate SEO system to do the work for you.
2. Content is Essential for Real Estate SEO. With real estate SEO, your market is constantly changing which is great considering you have to constantly bring in new leads and clients, but that translates into more content. Real estate SEO needs more localized blogs, more pointed, helpful content, more keyword rich, sales driven webcopy and essentially more of everything content-related than standard business websites. Why? Because you have tons of listings and are appealing to a large audience from all over the country—or even world—trying to draw them into one very specific location. To do that, you have to cover all of your bases and to do that, you need a lot of content. Having a real estate SEO content management system in your hands will make things a lot easier.
3. Fresh Media and Consistent Updates Keep Up with the Changing Market. Finally, real estate SEO is nothing without pictures of the properties. Not only do you have to have a fast load time (meaning your server has to be well-equipped, your pictures properly sized, etc.), but you also have to have alt-text for your pictures, each with relevant keywords. The pictures should be placed in a logical order and all indexed with the search engines. This isn’t too hard to do with a few listings, but if you have 15 pictures of each property listing and 500 listings, you can see why real estate SEO starts to get complicated.
What’s the Solution for Effective Real Estate SEO?
So with all of these cogs in the wheel, what’s the best way to get effective real estate SEO without having to shell out thousands of dollars for an SEO firm? Simple. CLICK HERE right now to find a guaranteed online marketing system that is easy to use, impossible to mess up and 100% effective.
Real Estate Marketing Tools- Traditional
Aside from the well-known bandit signs and billboard signs, there are many other traditional real estate marketing tools that are still working for many professionals in the industry. While online real estate marketing is still raking in most of the real estate sales and leads, it’s foolish to ignore other avenues that are still generating clients and revenue for some of the most prolific real estate agents and companies in the world.
Seven Offline Real Estate Marketing Tools You Should be Using
To help you get a better idea at what offline real estate marketing tools are working in this online marketing-driven climate, I’ve put together some of the most effective offline realtor tools for you:
1. Host a Broker Event. This will help you network with the people in your industry about the topics that matter most. This is an excellent way to keep an ear to the ground and possibly get ideas for your blog, fill holes in your marketing strategies and even come to an agreement with colleagues that might find clients you need, but they have no use for.
2. Print Media. A standard-bearing classic in offline real estate marketing tools, be sure to invest in professional designs and printing materials only. Stick with the basics here: research papers, white papers, product descriptions, brochures, marketing material, etc. Whatever will get your message out there and keep screaming it once your client gets it home and reads it.
3. Support Local Organizations and Charities. From sponsoring a local baseball team to adopting a highway, there are tons of ways that you can give back to the community. Not only will this establish you as a pillar of the community, but your name will become instantly recognizable. This comes into play when a community member’s friends or family are looking for a real estate person in the area—guess whose name is on the tip of their tongues? Be sure to be selective and choose organizations that are inline with your message and values.
4. Press Releases. The goal here is two-fold. First, you want to get informative press releases out that establish your real estate agency as the “go to” firm in the area. These releases have to be timely, well-informed and address all of the latest topics and breaking news in the area. This will garner the attention of news and program directors at your local media stations, leading them to contact you for matters in which your expertise is needed. These are the types of media appearances that will make your agency a household name, thus building up buyer confidence and increasing your real estate sales and referrals.
5. Hold Free Real Estate Seminars. Give speeches meant to show potential real estate investors how to enter the market, or show people how to get the most added resale value on their home. Talk about topics that people are going to benefit from—give them “the get” as in “what are they going to get for attending?” Then, deliver on that get. Don’t sell your services, but rather establish authority and be helpful—it will come back to you tenfold.
6. Catchy Business Cards. Business cards can make you stand out or get thrown out—it’s up to you which name on paper you want to be. For instance, drop-cards are a nifty way to gain attention. These look like folded up bills of money, leading people to at least pick them up and look at them. When they see your name, they associate putting money in their pocket and are left with a good impression. Drop these in places where people will pick them up. Or how about a business card that folds up into a house? Have a plain white business card? That’s perfect for them to write someone else’s phone number on and then throw away when they’re done with it. Just sayin’ (wink-wink)
7. Vehicle Wraps. You drive around your town or city everyday, passing hundreds and thousands of people. Why not use your car for free advertising? Get your vehicle wrapped with your real estate agency’s name or your name and face. Let people know who you are, wherever you go. It’s a one-time cost and super effective at getting you recognized as a person about the community, not just some name on a sign in front of a house.
Of course, integrating these offline real estate marketing tools with online marketing techniques is the real key to real estate success.
CLICK HERE right now to see how each of these offline real estate marketing tools can be plugged in and integrated with an online marketing system built just for realtors like you.
So Tell Me, what kind of traditional or online real estate marketing tools are you using?