To those of you network marketers out there who are tired of the old school prospecting methods; take note: one of the hottest moneymaking strategies circulating on the net right now is networking using social media. Yeah, social media, like face book and YouTube to name the top two.
It’s now being coined “Social Network Marketing” and it is already providing network marketers like you and me the ability to tap into a virtually unlimited source of prospects, creating the kind of income you were promised when you signed up but at a much greater speed and with less painstaking footwork, if you get my drift.
Now if you’re afraid of using a Social Network Marketing Strategy to prospect online, then stop reading because there are a lot of things you need to understand with social network marketing before you jump in and it’s not for the faint of heart. There are a whole bunch of network marketers utilizing the social groups right now, so it’s a pretty crowded marketplace, however, most of them are doing it wrong…..I’m going to give you some pointers so you can get started the right way.
Social Network Marketing on FaceBook
It’s important to keep an eye out on your competition and see what the successful ones are doing. As Rob Fore says, “Success leaves Clues.” There’s no shame in doing what the leaders are doing. You will probably find that most of the successful leaders are on all of the popular social sites all the time, and I mean All Of The Time! Like 3 and 4 times per day! No joke.
Social networking is a hands-on, every day business and it requires some time for learning and application. It’s not like having a blog where you can write an article 2-3 times a week and be done with it. The word “social” means exactly that, you have to be an online social butterfly. But don’t let that scare you, there are a lot of tools out there designed to make the process easier and less time consuming.
When you make the decision to get into social networking you’ve got to build your persona or your brand for yourself in order to make people believe that they Know, Like and Trust you.
Now here is where a lot of network marketers get things wrong. Just because you have a personal Facebook page where you are interacting with your friends all the time, and you totally get what it means to be social, doesn’t mean you should start marketing your MLM business opportunity on your personal page. Yes, it’s the same concept, but you must keep your business completely separate from your private FB page.
No one is going to take your business seriously if your friends are posting pictures of you at a party looking a “bit on the drunk side”, right?! I’m sure you get the point. So keep it separate and brand yourself as the expert in your industry, people will take you seriously and want to do business with you. Also, don’t continually push your biz op once you get your FB fan page either. It just doesn’t work. People need to get to know you and you need to offer something to your fans that provide value, so you gotta get busy and figure out what that “value” looks like. I’ll write more about that in another article.
Video Social Network Marketing
YouTube is the place to be! Everyone and their mother is saying how hot YouTube is right now and it ain’t showing any signs of slowing down. It is one of the most popular platforms today, so if you’re going to get into social network marketing, you had better figure out how to make some good videos that showcase your beautiful face! If you are camera-shy (like me!) then you (we) are just going to have to get over it! (I’m working on that myself..lol). Now to me, making the videos is the easy part, but if your not sure how to create one there are tones of programs out there that will give you the step by steps. Whether we like it or not, making videos has become an integral part of marketing today, it’s in e-mails, on social network sites, on websites, just all over the place, so let’s not miss out on that money train.
Social Network Marketing IS Attraction Marketing.
Because of this, we want to make sure to be are selves when we are on camera, just be you. As one of my teachers would always say, “You Can Be You Better Than Anyone Else Can.” That being said, as tempting as it may be to just show a screen capture video or a picture of your smiling face, you will never achieve the level of success that I know you want to achieve if you don’t go out on that limb and get your face in front of that camera and speak your peace for all the world to hear. People will start being attracted to you. When I say that I’m speaking to myself first! Not that screen capture videos don’t have their place, just don’t hide behind them. People need to know you, who you are and what you are about.
Ok, so if you want to master the art of social network marketing for online M.L.M lead generation, think attraction marketing, think leads, think branding, think about “building a business” not just a downline.
If you can get this right you can literally create leads on demand, make hundreds of dollars in commissions, and sign up more people in a month than most people do in a year, and that’s no B.S… By simply promoting on the two social networks that we’ve discussed here, you can create a M.L.M business you can be proud of.
Listen, no one is born knowing how to master social network marketing!
You can learn how to get famous on FaceBook, CLICK HERE TO LEARN HOW. You can be the next YouTube superstar if you’re willing to get in the know….and if you are CLICK HERE to get started. Whatever you choose, don’t be a social network marketing moron, do it right or don’t do it at all!