If you are involved in Network Marketing or own a home based business, then you know how important having an email marketing list is. Email Marketing is probably one of the top mediums marketers and business owners use to communicate with clients. You know the saying; the power is in the list? Creating relationships is one of the main reasons you should be building your email marketing database. Remember, it’s easier to market to existing customers than to find new ones. Keep an eye on the next few steps, so you can learn how to build an email marketing list that can help grow your business exponentially.
Tap into your existing email marketing list
Chances are you have some sort of email list already. Maybe you have friends that are interested in what you have to offer, or someone you met a business function where you exchanged business cards. Start building your list by tapping into what you already have. Think back to any contact you may have made and add them to your email marketing list. Understand that you are not spamming them, if it is a business acquaintance, reintroduce yourself if you haven’t spoken to them in a while and ask if they would like to be added to your email list. Even if they are not your targeted audience, it is still a start to building your email directory.
Gather friends and family emails as well because they are also a start to creating a potential client list. Also, keep in mind that just because they are not using your services, that does not mean they won’t forward your information to someone who may be interested in what you have to offer.
Email Marketing and Social Media
I have talked about social media before because it’s a great way to gather contacts. FaceBook allows you to set up a welcome or Fan page where people can enter their information. If you use this information responsibly, you can gather several different email contacts, but be aware, FaceBook has made in increasingly difficult to promote your business, make sure you understand the new rules so you stay out of FaceBook jail. The important part of email marketing is that you treat your email addresses like gold. Never spam your contacts and always send them useful information. Never, ever, ever sell your email list to someone else and never buy email addresses from outside sources. That is a sure way to brokes-ville in the business world.
Email Marketing and Capture pages/ Opt-in pages
A capture page is a single page on the internet that is solely for the use of obtaining potential subscribers contact information. The page is kept very simple to keep the subscriber focused on the important information. Without giving too much information away, but just enough to peek their interest; you encourage the prospect to enter their name and email information. Many marketers offer a free e-Book or “enter to win” prize if they subscribe to their list.
Content is King
Throughout my research I always come back to the same information. Content is King on the Internet. I personally enjoy blogging and try my best to give out valuable information. Those who have found my information useful will subscribe to my email newsletter and updates. You have the same ability to create content that appeals to your targeted audience. Just keep in mind that it takes time to gain followers that will eventually subscribe. It will happen, but give it some time.
Email marketing is a whole new world.
Before email marketing the target was home addresses.
A good portion of your profits were spent on postage alone. Thank goodness for the invention of email marketing. It’s now the preferred method for list building without all the costs. Your key to creating an email list is to make sure you do it properly, no shortcuts. It’s like the people who purchase fans for their Facebook fan page, (yeah, people really do that!). It might look like you have a lot of “fans” but in reality it’s all smoke and mirrors. The business owners who succeed in building their contact lists are the ones who do it the right way. Build relationships, write original content, be patient and consistent, and you’ll begin to see your email marketing list grow and your business explode.