Although it no longer represents a novelty, internet marketing is still a controversial subject if we consider the numerous conservative voices that declare traditional commerce to prevail over any online attempts. In other words, we have a lot of haters out there! Lol!
Regardless, the fact of the matter is, there are thousands of successful internet marketers out there who started from scratch and have made a fortune, building a reputation and writing history in their line of business, so we have to assume online marketing comes with its share of benefits, wouldn’t you say? Let’s take a closer look.
The Benefits of Internet Marketing
Minimal costs – Running a business the classic way involves paying rent, salaries, utility bills and taxes that can be overwhelming, especially for someone who is doing this for the first time. Online, with just a couple of hundred dollars, you can set up a website to promote your products and services, and, if anything goes wrong, you can always sell it and recover your money. Yes, you can actually make money by selling your website. As I’ve stated many times, having a site is like owning prime real estate minus the headache.
The possibility to go worldwide – The products you sell can be seen by people all around the world, online, without you having to invest more money or set up new websites. Taking care of details like shipping and payments is all it takes. And if you are in a Network Marketing business, shipping and payments are taken care of through the company.
Low advertising budget – If you had an actual store, you would have to advertise for it in the newspapers, on radio or television. As an internet marketer, you can post your ads all over the web, paying only a fraction of the money traditional advertising would involve. Even better, you can promote your products for free, through article marketing.
In order to make your activity known on the web, you can write articles that offer useful information related to your niche or describe the products and services you promote as a general category.
In exchange for your articles, numerous directories let you include links towards your website. This way, the people reading your articles are guided towards your website and, if they like what they see and / or read, they will undoubtedly buy.
A great number of visitors will also help you gain a better position in SERPs and, for the same objective, you can have your website’s blog enriched with relevant, keyword optimized content on a regular basis.
Most of the above strategies make the principles of search engine optimization, one of the most important parts of internet marketing. Your website will need an optimization campaign, simply because, just like you need to have your store located somewhere downtown, where there is a lot of traffic and, implicitly, a great flow of potential customers, you need your website on the first position in SERPs. It’s all about Location, Location, Location!
People don’t bother to check the tenth page of the search engines’ results, just like people will not be looking in a bad neighborhood to buy a house, (maybe not the best analogy, but you get the point). They check the first, perhaps the second page, and they alter their search query. Therefore, you need to be among the first, and, for that, you need to please the search engines using quality content, thousands of quality backlinks and a thoroughly optimized website that would make any internet marketing entrepreneur proud.