Inside Look At The Top Contact Management Systems (CMS)
When you start to reach the point in your business where contact management systems aren’t a nicety, but rather a necessity, you’ll quickly begin to realize that there are many options out there for you to choose from. If you want to grow your business successfully, managing your contacts effectively is one of the most important tasks at hand. If your sales and marketing team cannot quickly find, assess and contact your buyers and leads to capitalize on opportunities while they’re hot, your business will not only not grow, it will soon start to fail.
Features to Look for in Your Contact Management Systems
Before we start listing the top contact management systems on the market today, let’s take a look at what you should get standard with the top contact management systems and what features you should look for to expand your capabilities:
- All good web based contact management systems should come with the ability to store your customers and leads information including email addresses, names, addresses, phone numbers, social media profiles, etc.
- It’s important that your contact list is easily searchable and retrievable by the parties in your business that need the information and need it quickly
- You should also have the ability to set up calendars and notifications so that no events or tasks fall through the cracks. Each of your contacts should be added to the relevant events or tasks and the appropriate people in your business should be notified to take action. This can be helpful when its time for renewals of contracts or reminding you to follow-up with cold, but qualified leads.
- Notepads are another great feature in the top contact management systems out there, giving your employees or interns the ability to make notes on customer and client profiles from meetings, calls, etc. Helpful information such as the best time to contact a lead or their kids names will help other salesman pick up where a first contact left off.
- The ability to share files is crucial for interoffice cohesion, allowing your sales team to share a docket with the marketing team, etc. This is essential for companies that deal with any number of files, contracts, proposals or other personal documentation that is critical for a member of the company to have in front of them at the drop of a hat.
- Just like subsets and categories of blogs are easy to pull up because of tags, having the ability to tag your client and lead profiles is helpful as well. You can pull up an entire geographic area at once, a certain type of customer, a demographic, etc. Just tag their profiles appropriately and when you click on the tag, they are all assorted, arranged and ready for contact.
The Top Contact Management System Reviews of 2014
To make sure that not only your clients and leads are up to date, but also your contact management systems are up to date, here’s a list of the top contact management systems to grow your business in 2014:
- Salesforce. By integrating collaboration, mobile and social tools, Salesforce remains a top player in the contact management software game, offering their steadfast standard features and a unique group and task organizer called Chatter. Easy to use since the social profiles are right next to the contact info of all your clients and leads. With Salesforce, you looking at a price range of about $60-$300 a month if you want the added feature of their CRM.
- InfusionSoft. This is a brilliant contact management system for anyone that also needs eCommerce tools and marketing automation. A one-stop do-it-all interface with appointment and contact management, your lead capture and nurture processes will never be so organized. The drawback? It can be complicated to use as well as pricey. Your starting cost would be $199-$379 per month
- NetSuite CRM+. If you need to create orders, track your projects and manage the partners involved, this system offers you all that and more. With sales forecasting tools, opportunity management software and advanced metrics, reporting and analytics (in addition to standard contact management features), this is a top choice for many large companies. Cost? $199 to $499 per month
- Hatchbuck. For small and medium sized businesses who need sales and marketing software that takes email marketing CRM and automation to the next level of cohesion, this is a great way for your sales and marketing teams to stay on the same page. You will also shell out a good bit of cash for this system; from $99 to $299.
The truth of the matter is, most small businesses are looking for a simple system that keeps track of their customers and clients so they can better serve and build relationships with them. Many of the features these contact management systems offer may not even be utilized enough or at all to justify the costs. These systems also do not provide a built in strategy that will help with customer/client retention.
So what’s an alternative solution for the Network Marketer, Small Business owner or Solopreneur?
Is there a CMS/CRM that offers similar features as the top contact management systems, but is cost effective and actually builds customer relations?
Yes there is! Get all your marketing needs including amazing Contact Management Systems under one roof CLICK HERE to find out now!
Who Is Eric Worre?
Ask anyone in the know for the top name in Network Marketing and the only way you’re going to get an answer that isn’t Eric Worre is if you ask Eric Worre himself. For more than a quarter of a century, Eric Worre has positioned himself in the right place at the right time, leading to his current status as the most knowledgeable and professional Network Marketing experts in the world.
Of course, you’ve heard things like this before. You’ve heard that someone is “the best” and the term is used so loosely in blogs and articles that it has taken on the form of a meaningless buzzword. But what if I were to tell you that Eric Worre’s sales organization reaches over 60 countries around the world, has over half a million distributors and pulls in more than $15 million dollars in earnings—would you start to agree that he is the real “Guru” of Network Marketing? So does everyone else.
Eric Worre’s Rough Beginning
Of course, most good success stories start with a struggle or a dream and Eric Worre was no different. Entering college with a professional football dream on his mind, a career ending injury put those dreams on permanent pause. This led Eric Worre to eventually drop out of college and work a wide array of jobs that led nowhere fast.
Becoming dismayed with the work force and his opportunities, Worre took a position at his dad’s real estate firm where he failed even harder. In fact, his first year as an agent saw him tens of thousands of dollars in the red! To say that the beginning of his work career was a failure is an understatement.
Learning Life Lessons from Failure
As it has a tendency to do, failure taught Eric Worre some vital business lessons about opportunities and working hard to grasp them when they came knocking. His work ethic wasn’t slowed, but rather enhanced by his struggles early on and after being invited to the National Safety Associates marketing presentation by his dad and business partner, Eric finally found his niche.
This is where he first heard about Network Marketing and seeing the opportunity that others missed, he quickly set to work. His experiences, life lessons and work ethic gave him a winning trifecta that saw Eric make $7,500 during his first month in Network Marketing. This number continued to increase over the coming months.
Eric Worre learned about losing money so much during his early days that instead of blowing it on the typical things a first-time earner normally does, he took just about every penny he earned and reinvested it into his business. This meant that he lived on a very small budget, $5 per hour to be exact. But that didn’t matter. Worre knew that the sacrifice he was making now would soon turn into something much larger and lucrative.
Eric Worre’s Success
He knew that self-discipline and control would lead to a much more rewarding future where money would never be a problem again if he’d just buckle down now and keep his nose to the grindstone. Within a few years, Worre’s vision came to fruition as he began to pull in six figures each year.
As other people and businesses started to take notice of Eric Worre, Worre started to take notice of them. He did his math and mapped out his business strategy, packaging it in a way that could be sold. When the time was right, Eric Worre sold his business strategy for millions of dollars and could have just retired to some island and lived happily ever after.
But, Eric Worre still wanted more and not only that, he still had more to give to the Network Marketing and business world. He worked in different companies for a while to gain experience and when the time was right, Eric Worre founded a television network called TPN (The Peoples Network) that was centered around personal development.
So What Is Eric Worre Doing Now?
Nowadays, Eric Worre takes his talents to the motivational speaker circuit while developing Network Marketing Pro, his Network Marketing professional advice company. Attending an Eric Worre workshop is seen as a “must” for anyone looking to gain success in the world of Network Marketing. With over 250,000 trained by Eric Worre, the results are in: Eric Worre is the best Network Marketing expert in the game today.
As far as Eric’s latest network marketing venture (he left Agel Enterprises)….CLICK HERE to see what Eric Worre calls “The Most Pleasurable and Profitable MLM Company to Date”.
Appreciation marketing is one of the most underrated and forgotten aspects of good customer service and marketing now that almost the entire economy has turned to digital channels.
Once considered a staple of every major business and company’s marketing system, appreciation marketing kind of fell by the wayside as outbound marketing died and inbound marketing took over.
But now, many savvy business owners and entrepreneurs are starting to realize that appreciation marketing was such a good idea back then because it still works now. By building strong relationships with your clients and customers, you are able to build brand loyalty, driving up sales for the company while constantly increasing your interaction and sales.
What is Appreciation Marketing?
Simply put, appreciation marketing is showing your appreciation for your customers. This is typically done through some type of follow up, generally on occasions that will mask the overall “marketingness” of the contact. For instance, if you get a “Merry Christmas” card or “Happy Birthday” email from a company you’ve done business with in the past, you’re not going to think “Oh yeah, they’re just trying to sell me something else! How dare they….!”
You’re going to think, “Wow that was a really nice gesture. I can’t believe they thought of me or remembered.” Now, imagine this company also has a free gift or discount offer, thanking you for being such a loyal customer, great person or supporter. It doesn’t matter why, it just matters that you’re now thinking positively about that brand, have incentive to spend or visit their site, and chances are, you’re motivated to reciprocate the appreciation with your credit card.
When to Use Appreciation Marketing
That is exactly what appreciation marketing is and what it does. Here are some great situations you can use appreciation marketing for:
- Birthdays for your clients, customers, employees and prospects
- Holiday greetings and salutations
- Asking for suggestions or ratings from your past clients
- Giving some news or hot tips that your clients and leads will appreciate
- Offering “early bird” specials on new products and services
- Saying “sorry we didn’t get your business” or “reach you on the phone”
- Saying thank you for the order, referral, lead, time, lunch, etc.
- Saying congratulations on promotions, awards, new homes, offices, etc.
- Saying “let’s do lunch” or “welcome to the city!”
- Wishing someone to get well or happy anniversary
Benefits of Appreciation Marketing
While it might be pretty obvious to consumers why appreciation marketing works (since it does), marketers might like to know some of the larger benefits of appreciation marketing:
- Build better relationships with your clients through appreciation marketing. Many companies are so wrapped up in their daily operations and procedures that it can be easy to forget that the data they are looking at actually represents real people who appreciate respect and good customer service. Larger companies forget this more often than smaller companies so appreciation marketing can be a great way for smaller businesses to really hammer home the “personalized customer service” angle. For larger companies, putting this emphasis on human relationship will set you apart from your competitors.
- Use appreciation marketing for more effective follow-ups. Follow-up marketing can be tricky to pull off without seeming pushy or spammy, but appreciation marketing solves both of those problems. This leads to a more effective follow-up campaign, especially if you are communicating at the right times and/or with the right “freebies” or discounts.
- Use appreciation marketing to alter a negative impression a client might have. Just because a client didn’t have the best experience with your brand or company doesn’t mean you should write them off. In fact, if you go out of your way to right the perceived wrong, you could earn yourself an evangelist. You can start off with apologies and show that every customer is of high value. Provide a coupon or other incentive to return and turn that negative into a positive.
How to Setup Appreciation Marketing for Your Business
If you want to boost your appreciation marketing efforts to reap the benefits mentioned above, it’s a good idea to draft up a written policy and implement it across the boards. Set up reminders and notifications on your contact management software for the responsible parties.
If like many small businesses, you don’t even have an effective CMS/ Contact Management System let alone an appreciation marketing strategy, then CLICK HERE to discover the #1 tool business owners and network marketers alike are using to build better relationship with their clients and customers while increasing profits.
Corporate America Vs Network Marketing
In my opinion everyone should invest in a network marketing business because it’s one of only industries where you can earn residual income. With that being said, network marketing is unlike any other industry and some people who get into don’t understand how it works.
If you are working in corporate America you can pretty much garner a check while doing the bare minimum of work as long as you stay under the radar. If you are given more responsibility, whether you want it or not, you have to rise to the occasion no matter how uncomfortable that new responsibility is, otherwise you don’t get paid.
The caveat in MLM is that people quit as soon as it gets too hot or when they meet with the slightest resistance within or outside of themselves. You see, there’s no substantial risk in quitting an MLM business like there is with a 9 to 5. The cost is relatively low with an entry fee of anywhere from fifty bucks to a thousand dollars, which is chump changes in comparison to your traditional business model which can run you hundreds of thousands of dollars to start it up and keep it running.
However the truth of the matter is, in order to be successful you are going to have to do things that are out of your comfort zone. Since you’re not getting a regular paycheck like an employee, it is the norm to see many people give up on their dreams of owning a business and run the other way. They therefore fail before they even get started.
This is the main reason for the 97% failure rate.
They are not willing to grow into their success.
If you’re looking to try your luck in this industry you have to let go of all preconceived ideas and be willing to learn and grow into your success.
So what does it take to be successful in the network marketing industry?
What sect or group of people would make the best network marketers and the least likely to run off at the slightest opposition.
In This article I’m going to explore the most target groups by network marketing prospectors and see how they measure up.
There are some groups of people who naturally excel in this business without experiencing as much of that “growth period” I’ve been talking about, but it is rare. They seem to have certain skill sets that coincide with the MLM business model which makes it easy for them to make that transition from employee to business owner.
The Sales man
The sales man is really good at persuasion. He/she has the ability to create belief within them selves for any product they are promoting at any given moment. They are natural geniuses when it comes to being able to transfer the energy of that belief to whomever they will. This is essential in getting people to see your vision and ultimately buy in to what you’re selling. My husband is really good at this; he was born with this talent. I on the other hand, had to learn and grow into this skill and I’m still working on that.
The problem that some sales people come up against in the network marketing industry is that they can come off as pushy or too “salesy”, (think used car salesman) and this approach cannot survive in the network marketing world. Network marketing is a social phenomenon. You’re working to build relationships and trust and then share what it is that you have that may solve their problem or satisfy their particular need.
Most sales people, depending on the industry of course, are about getting in and getting out. Getting that sale and moving on to the next one.
Now don’t get me wrong, there are many successful ex- salesmen who have very successful MLM businesses, but I believe that many of them will agree that they had to learn how to be more patient while changing their approach.
Another aspect of network marketing is team building. You’re goal is to build on organization by teaching and training other people on how to build their businesses. Most sales people are a one man show, so this is something they are going to have to learn and take the time to cultivate. In this industry, you cannot be successful unless your team is successful.
The Stay At Home Mom
The stay at home mom is seen as someone who usually has more time to work a business from home. Many times they have a big network of people in their circle of influence, which means more people to share their opportunity with. For example, they have access to other stay at home moms, the PTA, and sporting events that their kids are involved with, which gives them a wide access to people who my also be looking to spend their time creating some extra income while still being involved in the lives of their children.
Many women in this group can sometimes feel undervalued and want to do more to help provide for their kids financially without having to work for someone else.
This brings us to one of the top reasons stay at home moms can do well in a MLM business.
Stay at home moms have a very strong WHY….
What is that WHY?
Giving their kids the best life possible and being able to stay home and raise them, is the strongest motivation of the stay at home mom, which will keep them from giving up.
The thing that seems to hinder some stay at home moms is fear and self doubt, especially if raising their families has taken up the majority of their work history. Why is this more prevalent? Usually because of their lack of experience in the business world which has caused some to feel unqualified to start and run their own business.
The beauty of network marketing is that it is a totally different animal when compared to the brick and mortar version. You are in business for yourself but not by yourself. In this industry you have a very big support team whose sole purpose is to help you be successful. All you need to do is say yes to the plan!
The process of building your business, if you don’t give up, will cleanse you of that fear and doubt because you know if you don’t face what scares you, you will never overcome it. The MLM industry is known for its personal development platform. In fact, it’s the life blood of the community because it promotes the understanding that “Mind is The Builder” and it must be nourished and uplifted if one is to see success.
Now, you would think the CEO of a company coming from corporate America would be the perfect candidate for network marketing, and if done properly, they can be.
The CEO would already be endowed with excellent leadership skills or they could never have reached that level. They understand business in a big way and know how to manage a team. But see, that’s where the lines get blurred.
When you hold a high seat in corporate America you are in charge of a slue of employees. You must lead them and make sure they do their job and help to create revenue for the company. If they fall short it looks bad on you.
The difference between owning an MLM business is that it is based on people joining with the hopes of working for them selves one day. They are there because they want to be and not because they have to be. The CEO, manager or supervisor have EMPLOYEES that NEED to be on the job if they want to get a paycheck to support there families.
Leading them won’t be that difficult because if they fall out of line, they can always be replaced. Now this can be a double edge sword. People are in an MLM on a volunteer basis, only their own will to succeed is keeping them in the business. That means it would be much easier for people to drop out if they feel they can’t do it.
If the CEO can learn to lead and guide instead of manage, motivate instead of mandate, he can take those skills and abilities and build a million dollar business.
The Realtor may feel the most at home as a network marketer and experience the least amount of resistance.
Realtors have very similar responsibilities, skills and characteristics that the network marketer must have. Getting referrals is the bread and butter of their business. Realtors have to talk to people constantly and they can’t be afraid to pitch their services. Being commission based, similar to the MLM’er, they must always be in the hunt for that next sale. If they don’t create relationships with other agents, brokers and loan officers, they will easily loose business to the competition.
They must believe in their ability to get their prospects into the home of their dreams. The most successful realtors are persuasive, persistent, are good cold callers and are not afraid of rejection and they must achieve all of this with minimal to no supervision.
One of the challenges realtors experience is their inability to leverage the internet when it comes to marketing their business. Most are boots on the ground marketers which is an excellent skill to have, but with the advent of the internet, their customers are looking more and more online to find a home and that’s were they need to be. This is also the problem with some network marketers but, they seem to be able to make the move to online marketing at a faster rate.
Another issue that realtors face is in the fact that they don’t get paid until they sell a house. Which, unlike the network marketer, this adds up to the inability to create residual income. Still, using those talents and skills that make them a great realtor can also excel them in the network marketing industry. Diversifying their portfolio by investing in an MLM business would be something I would highly recommend.
Network marketing is a rewarding, exciting and unique industry with the opportunity to make the newbie marketer millions.
However, not many people are prepared for what’s needed to succeed in the industry. These skills must be learned and cultivated. As long as you are willing to stay the course and move through any perceived limitations, ANYONE can be successful in the network marketing industry.
==>CLICK HERE<== To learn how you can make the most out of your network marketing busines. This tool will be working for you, buiding your network marketing business even while you sleep.
While some habits die hard, one that is dying an ugly death is offline realtor marketing—at least as a primary marketing resource. For those not in the know, traditional boots to the ground realtor marketing is what you saw ruling the market twenty years ago—signs on the front lawns of houses, newspaper ads with houses for sale and apartments for rent, fliers at the supermarket, brochures at the office and in local shops.
Now, it’s not to say that any of this is still not effective—it certainly is regarding real estate sales—it’s just that it’s not as effective as it once was and it certainly isn’t effective on its own anymore.
Why Has Offline Realtor Marketing Fallen Out of Line?
That’s because the way people search for houses for sale and apartments for rent has changed. With this shift in the customer base, the realtor industry has to respond in kind, and most have. Instead of focusing primarily on traditional realtor marketing, the most successful realtors in the world have shifted their focus to online marketing. While this isn’t to say that they’ve abandoned offline realtor marketing, it certainly has taken a big back seat to online marketing. Here’s why.
Online Realtor Marketing Has Better Marketing Spend
For starters, while the costs of offline realtor marketing have gone down to some degree, the marketing spend still isn’t as cost-effective as online marketing. That’s because so many online marketing techniques are free, the ROI is astronomical. While it might take you two or three strong real estate sales to recoup the overall marketing spend of a brochure run or taking ads out in the local papers for months and months, a few well-placed blogs and properly optimized landing pages will cost you nothing but the time it takes you to write them.
Further, while your traditional realtor marketing techniques are essentially bait for a large pond of fish in which only certain fish like your bait, online marketing is specific bait for the fish you want. In other words, where you place your offline ads and content is accessible to all. Still, that means if 100 people see it, maybe only 1 or 2 are in your demographic. That’s .98 to .99 cents of every marketing dollar wasted, just to get two qualified leads.
But with online marketing, since your marketing dollar is only targeting people who are looking for you, 100% of your money is reaching the people in your target demographic, making your marketing spend astronomically more cost-efficient and effective.
Being Online Equals Real Estate Sales
Another reason that offline realtor marketing hasn’t found the real estate sales success it once had is because now, customers search online for homes, apartments and condos. The internet has changed the way we look for things, places to live included. Who wants to call up or drive around and only get pieces of the information they want when they can lie in their bed and surf the web on their phone.
They can get pictures, listings, prices, quotes, make appointments, compare properties, look into the area for schools—all from the internet. All without hearing any pitches or anything they don’t want to hear. As the old marketing saying goes, “be where your customers are.” They’re online.
Combining Online and Offline Realtor Marketing—The Best of Both Worlds
While it’s obvious that real estate sales are being made online, it’s also obvious that you can’t just give up your offline realtor marketing efforts and campaigns. They are still in play—even at this decreased level—for one reason: they do draw sales in. Your job as a successful realtor is to not stack all of your eggs in one basket, but rather divide them appropriately in the right baskets. Online and offline realtor marketing are those two baskets you want your real estate sales eggs in.
Where to Get Started with Online Realtor Marketing
So, assuming that you’re set with your offline realtor marketing, the real question now is how to get into online marketing for your realtor business. The answer to that question is simple and can be discovered by CLICKING HERE right now and accessing the best online marketing system released to date.
So tell me… Are you online yet? To what extent?
When it comes to real estate SEO, you might as well take everything that you’ve read about in those basic SEO guides and toss them right out the window. Real estate SEO is a horse of a different color for many reasons, but for one in particular: whereas other websites can be optimized to bring in leads one time and then convert them into long-term clients, real estate SEO has to work over and over again, constantly bringing in new leads and converting them into new clients. Why? Because the average person doesn’t buy a house one day and then come back a week later to buy another!
What Makes Real Estate SEO Unique
Sure, there is loyalty in the real estate game—when you get your clients a great deal and make everything run smoothly for them, chances are they will come back to you when they move again (or if you’re in the higher end of the market, buy a second or third home). But let’s face facts here: that turnaround time isn’t something many real estate agents can bank on. Plus, since most real estate agents only sell locally and most moves are made into a specific region or area, chances are that you won’t be getting a cut of your current client’s next move anyways.
That’s what makes real estate SEO so unique and vital to the industry. Without the proper real estate SEO techniques, you are waving an invisible, bait-less hook in a sea of fish that are being scooped up by your competition left and right—all of whom have fishing nets!
3 Things to Consider for Real Estate SEO
Here are a few of the factors that complicate real estate SEO as compared to a wider-ranging business that can bank on global sales, customer loyalty and static products:
1. Local SEO is Everything for Real Estate SEO. While other SEO tactics can focus in on broader keywords that are related to the industry, real estate SEO has double the work. Not only do you have to rank for those standard keywords your leads will be looking for, but you also have to match for those keywords in the exact locations that you are selling or renting property. This means double the keyword research, double the content, double the work. It means going different routes to get your rich snippets up and running, to get your local map showing on the search engine results pages—it means a lot of different work you have to put in, unless you have a real estate SEO system to do the work for you.
2. Content is Essential for Real Estate SEO. With real estate SEO, your market is constantly changing which is great considering you have to constantly bring in new leads and clients, but that translates into more content. Real estate SEO needs more localized blogs, more pointed, helpful content, more keyword rich, sales driven webcopy and essentially more of everything content-related than standard business websites. Why? Because you have tons of listings and are appealing to a large audience from all over the country—or even world—trying to draw them into one very specific location. To do that, you have to cover all of your bases and to do that, you need a lot of content. Having a real estate SEO content management system in your hands will make things a lot easier.
3. Fresh Media and Consistent Updates Keep Up with the Changing Market. Finally, real estate SEO is nothing without pictures of the properties. Not only do you have to have a fast load time (meaning your server has to be well-equipped, your pictures properly sized, etc.), but you also have to have alt-text for your pictures, each with relevant keywords. The pictures should be placed in a logical order and all indexed with the search engines. This isn’t too hard to do with a few listings, but if you have 15 pictures of each property listing and 500 listings, you can see why real estate SEO starts to get complicated.
What’s the Solution for Effective Real Estate SEO?
So with all of these cogs in the wheel, what’s the best way to get effective real estate SEO without having to shell out thousands of dollars for an SEO firm? Simple. CLICK HERE right now to find a guaranteed online marketing system that is easy to use, impossible to mess up and 100% effective.
Real Estate Marketing Tools- Traditional
Aside from the well-known bandit signs and billboard signs, there are many other traditional real estate marketing tools that are still working for many professionals in the industry. While online real estate marketing is still raking in most of the real estate sales and leads, it’s foolish to ignore other avenues that are still generating clients and revenue for some of the most prolific real estate agents and companies in the world.
Seven Offline Real Estate Marketing Tools You Should be Using
To help you get a better idea at what offline real estate marketing tools are working in this online marketing-driven climate, I’ve put together some of the most effective offline realtor tools for you:
1. Host a Broker Event. This will help you network with the people in your industry about the topics that matter most. This is an excellent way to keep an ear to the ground and possibly get ideas for your blog, fill holes in your marketing strategies and even come to an agreement with colleagues that might find clients you need, but they have no use for.
2. Print Media. A standard-bearing classic in offline real estate marketing tools, be sure to invest in professional designs and printing materials only. Stick with the basics here: research papers, white papers, product descriptions, brochures, marketing material, etc. Whatever will get your message out there and keep screaming it once your client gets it home and reads it.
3. Support Local Organizations and Charities. From sponsoring a local baseball team to adopting a highway, there are tons of ways that you can give back to the community. Not only will this establish you as a pillar of the community, but your name will become instantly recognizable. This comes into play when a community member’s friends or family are looking for a real estate person in the area—guess whose name is on the tip of their tongues? Be sure to be selective and choose organizations that are inline with your message and values.
4. Press Releases. The goal here is two-fold. First, you want to get informative press releases out that establish your real estate agency as the “go to” firm in the area. These releases have to be timely, well-informed and address all of the latest topics and breaking news in the area. This will garner the attention of news and program directors at your local media stations, leading them to contact you for matters in which your expertise is needed. These are the types of media appearances that will make your agency a household name, thus building up buyer confidence and increasing your real estate sales and referrals.
5. Hold Free Real Estate Seminars. Give speeches meant to show potential real estate investors how to enter the market, or show people how to get the most added resale value on their home. Talk about topics that people are going to benefit from—give them “the get” as in “what are they going to get for attending?” Then, deliver on that get. Don’t sell your services, but rather establish authority and be helpful—it will come back to you tenfold.
6. Catchy Business Cards. Business cards can make you stand out or get thrown out—it’s up to you which name on paper you want to be. For instance, drop-cards are a nifty way to gain attention. These look like folded up bills of money, leading people to at least pick them up and look at them. When they see your name, they associate putting money in their pocket and are left with a good impression. Drop these in places where people will pick them up. Or how about a business card that folds up into a house? Have a plain white business card? That’s perfect for them to write someone else’s phone number on and then throw away when they’re done with it. Just sayin’ (wink-wink)
7. Vehicle Wraps. You drive around your town or city everyday, passing hundreds and thousands of people. Why not use your car for free advertising? Get your vehicle wrapped with your real estate agency’s name or your name and face. Let people know who you are, wherever you go. It’s a one-time cost and super effective at getting you recognized as a person about the community, not just some name on a sign in front of a house.
Of course, integrating these offline real estate marketing tools with online marketing techniques is the real key to real estate success.
CLICK HERE right now to see how each of these offline real estate marketing tools can be plugged in and integrated with an online marketing system built just for realtors like you.
So Tell Me, what kind of traditional or online real estate marketing tools are you using?
My purpose and commitment is to really help you understand and appreciate the MLM industry. One of the things you need to know when shopping for a business opportunity that is built on the multi-level marketing format, is not only how these businesses work but which one will compliment your skill set, personality and area of expertise.
The Difference Between Direct Sales and Network Marketing
Direct Sales and Network Marketing are both based on the multilevel marketing business model. MLM or Multilevel simply refers to the business structure in which the compensation plan is mapped out. The Direct selling and Network marketing vehicle is the actual distribution system or the way the products are dispersed.
With Direct Selling, the emphasis is usually on direct, person-to person product distribution, which typically involves the independent sales representatives earning a commission from the products that they sell directly to the customers.
The usual way of getting their products out to the masses or finding customers is by hosting product parties, trunk sales, booths and etc., by way of their circle of influence. Advancing in rank is dependent upon the volume of products sold.
In some companies you can recruit other people to hosts parties in which they would be offered a discount on the products for hosting that party and also earn free products if they sell a certain amount of merchandise.
This is important to know if you happen to be a really good sales person or if on the other hand, you hate the thought of selling in this way, when choosing a mlm company.
Some examples of Direct Selling companies are:
Avon, Natura, Vorwerk, Herbalife and Mary Kay
Now with Network Marketing, the emphasis is on team building. Building a team of partners who are in agreement to use the company products in their household as well as share products with others outside of their network.
You are basically the customer as well as the business owner and you are able to sponsor, support and train others who want to build a business of their own. So the importance here is on building an organization of like minded individuals who use and move product within and outside their network.
In network marketing, you also have the flexibility to host product parties or have a booth, etc., in order to promote your products if you so choose. You are the business owner, not just a sales representative so you have the power to run your business as you see fit.
This model is a great if you love networking, team building and training others.
Some examples of Network Marketing companies are:
Sisel International, Vemma, Amway and Visulas.
Some direct sales companies also incorporate the network marketing team building model as well depending on the compensation structure, so make sure to do your research.
Understand that the purpose of both models is product distribution, but, it’s the way the distribution happens and the way you, the marketer, gets compensated, that makes the difference.
- On a side note, steer clear of companies that don’t have a product OR they have a limited product line that offers little to no value to the public.
In the end, the difference between direct sales and network marketing is fairly minimal. Both serve as an opportunity for the ordinary individual to build their own business, delivering quality products to the masses in a less expensive and more personal way.
By eliminating the middle men; expensive advertisers and merchandisers, the network marketer and direct seller can create residual/ passive income from home with less time, less money and less hassle than the traditional business model.
So Tell Me….
Have you ever owned a network marketing or direct sales business?
What did you like or dislike about it?
Did you find it too challenging? If so, tell me why.
I would love to hear from you!
To Your Success!
Okay, so here’s the thing…..
I don’t have a problem with taking massive action in my business or for any goal.
I just believe it’s taking the “cart before the horse” so to speak.
Let me back up a bit…..
Now you’ve probably heard all of the statistics about network marketing or about new businesses….
97 percent of network marketers fail….
95 percent of new businesses fail after the first 5 years… yada- yada- yada-
There is a slue of reasons for these numbers, but I can say with a certainty that none of those reasons are due to a lack of knowledge or skill.
Because nowadays you can learn any skill with just a click of a button or hire any kind of business expert for a reasonable price, to get your business off the ground.
The real issues, whether you’re a small brick and mortar biz owner or network marketer, is due to lack of clarity of vision, direction and those “inner blocks” that seem to sabotage your efforts at every turn.
What do those inner blocks look like?
They look like fear, uncertainty, confusion, lack of confidence, procrastination and any other emotion you can think of that has ever tripped you up.
If you’ve ever asked for advice on how to get your Network Marketing business off the ground and running, and you were told to just take “massive action,” or “just go find 10 people to talk to today,” then you may have felt a little irritated.
I know I sure did….
See, the problem most people are facing in their business is not that they won’t take massive action, it’s not like they don’t’ know what to do…
It’s that they don’t understand why they CAN’T take that massive action needed to see those results in their business they’ve been working for in spite of the fact that they already know exactly what they need to do.
Does this sound at all familiar?
In other words, we know what to do but often times we just can’t find the motivation or inspiration to do it.
How do I know this?
Well, because I’ve experienced it in my own life, in my own business.
See, the reality is that as humans we develop certain internal blocks that keep us from our success in many areas of our lives, however, we are usually not aware of them until we are faced with new challenges. (like trying to start a new business)
Success Tip: Changing your viewing point.
One way to overcome these internal blocks is to change how you see them in your life, don’t judge them as good or bad. Remember, anytime we are faced with something new we have to grow and expand into the new idea or vision.
One tip that I would like to offer is to see these seeming obstructions in our psyche as transitional periods that we need to pass through. We are transitioning into new ways of thinking. If you stay the course and get to the other side of it, you will be amazed at how much clarity you have about whatever was blocking your way and you will be able to truly take massive action.
So, if you’ve been struggling, if you’ve felt overwhelmed and ready to throw in the towel because you can’t seem to take “massive action”…
….Don’t give up just yet….Success needs time to grow.
So tell me….
We’re there any instances in your life where you were told to just take massive action but you were blocked by a lack of motivation, fear, doubt etc.?
How did you get through it.?
Did you give up or push through?
Share your story
To your Success!
In today’s fast-paced, high-tech world of Internet marketing, there are many techniques from which you can choose that will benefit your business by increasing your reach, boosting your online presence and bolstering your mlm sign ups and sales.
And while there is a large debate about which method is best, there is certainly no denying that attraction marketing has become one of the biggest and most successful online marketing strategies to date, by and large.
But what makes this a little bit confusing is that attraction marketing in and of itself, is a little confusing to define. That’s because so many people have different interpretations of attraction marketing, mostly because of its versatility.
Attraction marketing can be tailored to just about any business and business model you can think of, adapting its core values to help individuals and corporations attain their marketing goals.
From multi-level marketing strategies (MLM) to inbound marketing campaigns, attraction marketing is defined so differently because it is used so differently. Still, there are a few basic tenets of attraction marketing that we can use to help define its essence, if not pin down its exactness.
The Many Faces of Attraction Marketing
To start off with, it should be noted that attraction marketing is not a new concept. Overall, the basis of attraction marketing is to reach new customers and leads through the demonstration of value through affiliates and spokesmen. Perhaps one of the most classic—and successful—examples of attraction marketing would be a company hiring a celebrity to endorse their product or service. To this day, this marketing strategy is still used, though mostly in print and television.
But with the integration of online marketing strategies, companies have refined their techniques and thus, redefined attraction marketing. While the message of value is still at the underlying core of the strategy, it is now done in a manner that is far more cost-effective, utilizing the viral capabilities of the internet instead.
In a nutshell, the social aspect of the internet has taken the cost—and the celebrity—out of attraction marketing and replaced them with webpages and network marketing representatives.
Inbound Marketing versus Outbound Marketing—The New Attraction Marketing
Still, the ultimate goal of attracting leads to your mlm business or company website rather than going out and actively recruiting them is the main focus of modern day attraction marketing on the internet. For example, rather than cold-calling customers or sending out individual emails (or even email blasts), it has become far more prevalent to create content that attracts leads to your site. This can be accomplished in any number of ways.
For example, affiliate marketing is a great way to leverage the work of others to boost traffic to your site. Essentially, you provide your affiliate partners with personalized links to your site and when they drive traffic to your site that results in a conversion, you pay them a commission.
The affiliate partners will then go create their own sites, content and social media pages which increase not only your perceived value, but also your reach. In a nutshell, your attraction rating is instantly extended by extension of your affiliate sites.
Overall, the point here is that your marketing dollar is going to be better served by inbound marketing than outbound marketing. Given that internet searches mainly bring in your targeted audience (thanks to search engine algorithms that promote relevancy over bulk traffic), it’s generally accepted that spending money on attraction marketing is going to spend your marketing dollar on your targeted audience, rather than say a print ad which would reach more people, but not necessarily more potential leads that are high-conversion customers.
Becoming a Thought Leader and Authority Figure in your MLM Business
Another method of attraction marketing is establishing yourself as an industry leader in your particular niche. Once again, there are many ways to go about this, but some of the most popular are blogging and social media sites. Both are equally effective when utilized correctly, but for some businesses, blogging fits better than social media—and vice versa—for establishing authority.
In the end, it really comes down to tailoring your message across multiple mediums to get your brand across in the way that you want it to.
With blogging, there are many goals, all of which are served simply by creating keyword-centric blogs that provide value, interesting and fresh viewpoints, and are consistently churned out. When this happens:
- You rank higher in search engine result pages (SERPs) thanks to increased keyword reach and fresh, relevant content. This means more incoming traffic and higher perceived value because of ranking position on the SERPs.
- Your content has a higher chance of going viral because of value and viewpoint, thus further increasing your reach and attraction marketing factor.
With social media marketing, your attraction factor is spread through organic and paid reach, giving you a better chance to not only recruit potential partners, but also establish stronger bonds with your current customers. Social media is all about interaction and engagement, both of which serve to give you a chance to get your value-based message out there to your potential leads and current customers.
This is integral to attraction marketing. Plus, when you engage your fans, followers, etc., you also show up on their friends and family’s social media sites, further increasing your reach. Because they are closely related to your target audience, there’s a good chance they are part of your target audience as well.
How to Get Started with Attraction Marketing
As you can see, it’s hard to pinpoint the exact definition and usage of attraction marketing because it is so fluid and wide-ranging a concept. No matter what your business is, what your goal is or what your current online marketing strategy is, attraction marketing can fit right in, helping you to sponsor more, boost sales and achieve all of your current and future goals.
To get started using attraction marketing so you can stop chasing leads and start building your business, you only need to understand a few core concepts, all of which can be found by CLICKING HERE right now.